www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ Jan 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST YEAR
1
5
Lowe
Garuda Indonesia Global
1.00
1.00
2
1
McCann WorldGroup
Perfetti Van Melle
0.41
0.41
3
11=
Dentsu
TETRA PAK, Semen Gresik, Honda CR-Z
0.40
0.40
4=
4
Grey Group
DSG Surya Mas Indonesia Projects
0.30
0.30
4=
7
Y&R
XL Indonesia
0.30
0.30
6
10
TBWA
Nissan Datsun
0.25
0.25
7
8
Bates
Unilever Digital
0.07
0.07
8=
2
Ogilvy
0.00
0.00
8=
3
Leo Burnett
0.00
0.00
8=
6
BBDO
0.00
0.00
8=
9
DDB
0.00
0.00
8=
11=
Saatchi and Saatchi
0.00
0.00
8=
11=
Euro RSCG
0.00
0.00
8=
11=
M&C Saatchi
0.00
0.00
8=
11=
DraftFCB
0.00
0.00
8=
16
JWT
0.00
0.00
8=
17
Publicis
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ Jan 2013 ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST YEAR
1
11=
Starcom MediaVest
Garuda Indonesia Global
0.50
0.50
2
14
Initiative
JNJ
0.25
0.25
3
5
Carat
FIF, Philip Morris Digital
0.23
0.23
4
9=
Maxus
Invida
0.15
0.15
5=
1
Mindshare
0.00
0.00
5=
2
MediaCom
0.00
0.00
5=
3
MPG
0.00
0.00
5=
4
MEC
0.00
0.00
5=
7
PHD
0.00
0.00
5=
8
OMD
0.00
0.00
5=
11=
Vizeum
0.00
0.00
5=
9=
Universal McCann
0.00
0.00
13
6
ZenithOptimedia
0.00
Invida
(0.15)
14
13
Dentsu Media
0.00
Garuda Indonesia
(0.50)
AGENCY
RECENT WINS
RECENT LOSSES
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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