www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ Jan 2013
1
RANK THIS MONTH
RANK LAST YEAR
1
1
McCann WorldGroup
2
4
Ogilvy
3
6
Leo Burnett
4=
2
4=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
2.27
2.27
Kameda Seika, JTB
0.23
0.23
Scoot Airlines
0.15
0.15
Y&R
0.00
0.00
3
BBDO
0.00
0.00
4=
5
DDB
0.00
0.00
4=
7
JWT
0.00
0.00
4=
8
M&C Saatchi
0.00
0.00
4=
9
Wieden & Kennedy
0.00
0.00
4=
10=
Publicis
0.00
0.00
4=
10=
Euro RSCG
0.00
0.00
4=
10=
Saatchi & Saatchi
0.00
0.00
4=
10=
Bates
0.00
0.00
4=
10=
Lowe
0.00
0.00
4=
15
TBWA
0.00
0.00
4=
16=
Grey Group
0.00
0.00
4=
16=
DraftFCB
0.00
0.00
4=
18
Dentsu
0.00
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Japan/ Jan 2013
RANK THIS MONTH
RANK LAST YEAR
1
4
Universal McCann
2=
5
2=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
1.20
1.20
MEC
0.00
0.00
1
Mindshare
0.00
0.00
2=
2
Carat
0.00
0.00
2=
3
MPG
0.00
0.00
2=
6=
MediaCom
0.00
0.00
2=
6=
OMD
0.00
0.00
2=
6=
PHD
0.00
0.00
2=
6=
ZenithOptimedia
0.00
0.00
2=
6=
Starcom MediaVest
0.00
0.00
JNJ Regional
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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