www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ Jan 2013
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RANK THIS MONTH
RANK LAST YEAR
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3
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
MSD, Skechers
1.03
1.03
10=
Lowe
Garuda Indonesia Global
0.20
0.20
3
2
Ogilvy
Pfizer, Jassen, Gilead Sciences
0.15
0.15
4=
1
TBWA
0.00
0.00
4=
5
Grey Group
0.00
0.00
4=
6
Leo Burnett
0.00
0.00
4=
7
Y&R
0.00
0.00
4=
8
DraftFCB
0.00
0.00
4=
9
Euro RSCG
0.00
0.00
4=
10=
BBDO
0.00
0.00
4=
10=
Publicis
0.00
0.00
4=
10=
Saatchi and Saatchi
0.00
0.00
4=
10=
Bates
0.00
0.00
4=
15
JWT
0.00
0.00
15
4
DDB
0.00
(0.08)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ Jan 2013
RANK THIS MONTH
RANK LAST YEAR
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
AGENCY
RECENT WINS
4
Universal McCann
Skechers, KFC, Woorim FMG
0.24
0.24
2
1
Carat
SK Telecom Digital, Seoul National University Hospital
0.06
0.06
3=
5
OMD
0.00
0.00
3=
9
PHD
0.00
0.00
3=
2
MediaCom
0.00
0.00
3=
3
Dentsu Media
0.00
0.00
3=
6
Starcom MediaVest
0.00
0.00
3=
7=
MPG
0.00
0.00
3=
7=
Initiative
0.00
0.00
3=
10
ZenithOptimedia
0.00
0.00
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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