www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ Jan 2013
1
RANK THIS MONTH
RANK LAST YEAR
1
5
DDB
2
1
Lowe
3
10
4
2
McCann WorldGroup
5
13
Saatchi and Saatchi
6=
4
6=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
1.10
1.10
0.30
0.30
0.22
0.22
0.15
0.15
0.10
0.10
Publicis
0.00
0.00
6
Ogilvy
0.00
0.00
6=
7
Y&R
0.00
0.00
6=
8
Euro RSCG
0.00
0.00
6=
9
M&C Saatchi
0.00
0.00
6=
11
Grey Group
0.00
0.00
6=
12
DraftFCB
0.00
0.00
6=
14
Bates
0.00
0.00
6=
15
TBWA
0.00
0.00
6=
16
JWT
0.00
0.00
6=
17
BBDO
0.00
0.00
17
3
Leo Burnett
0.02
Dentsu
Proton, HTC
Hitachi, Rafale malaysia
Durex
Proton
(0.78)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ Jan 2013 ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST YEAR
1
2
Universal McCann
JNJ
0.30
0.30
2
6
Starcom MediaVest
Acer, Garuda Indonesia Global
0.25
0.25
3
7
OMD
Hersheys
0.10
0.10
4
10
PHD
0.02
0.02
5=
1
Mindshare
0.00
0.00
5=
3
Vizeum
0.00
0.00
5=
4
Initiative
0.00
0.00
5=
8
MPG
0.00
0.00
5=
9
Dentsu
0.00
0.00
5=
11
MediaCom
0.00
0.00
5=
12
Carat
0.00
0.00
5=
13
MEC
0.00
0.00
5=
14
Maxus
0.00
0.00
5=
5
ZenithOptimedia
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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