www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ Jan 2013
1
RANK THIS MONTH
RANK LAST YEAR
1
5
DDB
2
1
Lowe
3
10
4
2
McCann WorldGroup
5
13
Saatchi and Saatchi
6=
4
6=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
1.10
1.10
0.30
0.30
0.22
0.22
0.15
0.15
0.10
0.10
Publicis
0.00
0.00
6
Ogilvy
0.00
0.00
6=
7
Y&R
0.00
0.00
6=
8
Euro RSCG
0.00
0.00
6=
9
M&C Saatchi
0.00
0.00
6=
11
Grey Group
0.00
0.00
6=
12
DraftFCB
0.00
0.00
6=
14
Bates
0.00
0.00
6=
15
TBWA
0.00
0.00
6=
16
JWT
0.00
0.00
6=
17
BBDO
0.00
0.00
17
3
Leo Burnett
0.02
Dentsu
Proton, HTC
Hitachi, Rafale malaysia
Durex
Proton
(0.78)