www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ Jan 2013
1
RANK THIS MONTH
RANK LAST YEAR
1
2
Ogilvy
2
3
McCann WorldGroup
3=
17=
3=
AGENCY
RECENT WINS
NHB, NEA, SSC
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
2.52
2.52
0.68
0.68
Dentsu
ANA
0.50
0.50
9
BBH
H채agen-Dazs Digital Asia Pacific
0.50
0.50
5=
4
Y&R
RSN
0.20
0.20
5=
20
Lowe
Garuda Indonesia Global
0.20
0.20
7
14
Bates
SSC Project
0.04
0.04
8
5
Grey Group
Eu Yan Sang Project, Autobacs Digital Marketing, GSK Physiogel Project
0.03
0.03
9=
1
DDB
0.00
0.00
9=
6
BBDO
0.00
0.00
9=
7
JWT
0.00
0.00
9=
8
TBWA
0.00
0.00
9=
10
Iris
0.00
0.00
9=
11
Leo Burnett
0.00
0.00
9=
12
M&C Saatchi
0.00
0.00
9=
13
Saatchi and Saatchi
0.00
0.00
9=
16
Euro RSCG
0.00
0.00
9=
17=
Crush
0.00
0.00
9=
17=
DraftFCB
0.00
0.00
20
15
Publicis
0.00
Burger King
(0.10)