www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ Jan 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST YEAR
1
4
DDB
Marukyo
0.30
0.30
2
8
DraftFCB
Heineken International
0.05
0.05
3
2
Ogilvy
Hotel Royal
0.03
0.03
4=
1
McCann WorldGroup
0.00
0.00
4=
3
Leo Burnett
0.00
0.00
4=
5
BBDO
0.00
0.00
4=
6
JWT
0.00
0.00
4=
7
TBWA
0.00
0.00
4=
9
Bates
0.00
0.00
4=
10
Lowe
0.00
0.00
4=
11=
Euro RSCG
0.00
0.00
4=
11=
Grey Group
0.00
0.00
4=
11=
Y&R
0.00
0.00
4=
14
Publicis
0.00
0.00
4=
15
Saatchi and Saatchi
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ Jan 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MEC
StudyBank, Modena Motori Taiwan Ferrari and Maserati, GNC
0.33
0.33
ZenithOptimedia
YFY Paper, Oguma, Lih Pao Construction
0.20
0.20
4=
Starcom MediaVest
Garuda Indonesia Global
0.10
0.10
4
10
Initiative
Benesse
0.02
0.02
5
8
OMD
Bao Meter
0.01
0.01
6=
2
Mindshare
0.00
0.00
6=
3
PHD
0.00
0.00
6=
4=
Carat
0.00
0.00
6=
6
Dentsu Media
0.00
0.00
6=
7
Vizeum
0.00
0.00
6=
11
MPG
0.00
0.00
6=
12
Universal McCann
0.00
0.00
6=
13
Maxus
0.00
0.00
6=
14
MediaCom
0.00
0.00
RANK THIS MONTH
RANK LAST YEAR
1
1
2
9
3
AGENCY
RECENT LOSSES
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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