www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam/ Jan 2013
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RANK THIS MONTH
RANK LAST YEAR
1
2
Lowe
2
3
3=
11
3=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
0.60
0.60
Ogilvy
0.03
0.03
Grey Group
0.00
0.00
1
TBWA
0.00
0.00
3=
4=
BBDO
0.00
0.00
3=
4=
DDB
0.00
0.00
3=
6
Leo Burnett
0.00
0.00
3=
7
JWT
0.00
0.00
3=
8
Bates
0.00
0.00
3=
9=
Y&R
0.00
0.00
3=
9=
Publicis
0.00
0.00
3=
12=
Euro RSCG
0.00
0.00
3=
12=
Dentsu
0.00
0.00
3=
12=
DraftFCB
0.00
0.00
3=
12=
Saatchi and Saatchi
0.00
0.00
Coca-Cola, Mega Life Pharma
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam/ Jan 2013
RANK THIS MONTH
RANK LAST YEAR
1
6
2
10
3
7
4=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Maxus
Enesis
0.15
0.15
MediaCom
AVG Pay TV
0.13
0.13
PHD
0.10
0.10
1
Mindshare
0.00
0.00
4=
2
MEC
0.00
0.00
4=
3
ZenithOptimedia
0.00
0.00
4=
4
Initiative
0.00
0.00
4=
5
Carat
0.00
0.00
4=
8
Starcom MediaVest
0.00
0.00
4=
9
OMD
0.00
0.00
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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