2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
McCann WorldGroup
Rio China, Bailian Group China, AGL Energy Australia, Go Air India
15.3
China Merchants Bank China
14.4
49
12
Saatchi & Saatchi
Acer APAC, HomeAway.com APAC
8.0
Volkswagen (Import Car) China
7.9
5
3
13
BBDO
Dept Transportation & Communications Philippines
7.8
7.8
7
4=
4
DDB
Volkswagen (Import Car) China, Maxwell & Williams Australia,
8.4
Bel Korea
6.1
26
4=
1
Ogilvy
China Merchants Bank China, Environmental Protection Department Hong Kong
7.1
Bank of Melbourne Australia
6.1
22
6
3
Leo Burnett
Allergan APAC, Snap Deal India, UniPresident China
7.5
Anta Sportswear China
5.7
19
7
7
Lowe
Anta Sportswear China, Unilever Food Solutions China, Dr. Agarwal's Hospital India
3.6
3.5
9
8
11
Grey Group
VLCC India, Epic Network India Digital Project, Hubtown India Digital Project
2.8
2.8
7
9
8
JWT
Treasury Wines APAC
3.8
VLCC India
2.6
2
10
9
Dentsu
True Vision Thailand, Ajinomoto Philippines, Prince Bay Singapore
3.2
FMCG Client
2.5
28
11
17
Havas Worldwide
Toohey's Beer Australia
1.5
1.5
1
12
15
Publicis
Sunway Properties Malaysia,Crystal Jade Singapore
1.0
1.0
19
13
6
SapientNitro
Education Client
0.4
0.4
2
14=
10
TBWA
0.0
0.0
0
14=
19
Bates
0.0
0.0
0
14=
16
Wieden & Kennedy
0.0
0.0
0
14=
20
Iris
0.0
0.0
0
18
18
FCB
0.0
Snap Deal(ATL) India
-0.3
0
19
5
Y&R
1.5
AGL Energy Australia
-0.5
8
20
14
M&C Saatchi
0.0
Optus Australia
-1.0
0
21
21
BBH
0.0
FMCG Client
-2.8
0
57.8
204
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
TradeLink Australia Project
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2015 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
9
PHD
SC Johnson(Planning) APAC, SCA Tempo and Vinda Hong Kong, Carpet Court New Zealand
9.3
2
4
ZenithOptimedia
Globe Telecom Philippines, AXA China, Giti Tyre China
6.7
3
1
Carat
Nippon Paint China, Abbott Philippines, Mattel Australia, V8 Supercars Australia
5.4
4
11
Havas Media
DE Master Blenders APAC, Pfizer Singapore, Snapdeal India
4.3
5
10
Dentsu Media
6
6
Vizeum
7
7
MediaCom
8
8
9
AGENCY
RECENT WINS
Toyota China Project, Department of Tourism Phillippines, Suzuki Indonesia Project Panasonic APAC, World Vision Australia, Hindware India, Merck Malaysia
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.3
7
Masan Vietnam
6.1
25
Georg Jensen Taiwan
5.3
32
4.3
7
RECENT LOSSES
3.3
Sands(Digital) China
2.4
14
4.6
AXA China
2.2
26
Hua Yin China, SAB Miller India, ING Korea, Yao China
2.2
Technology Client
2.1
10
MEC
Hanergy China, Masan Vietnam, State Grid China
1.8
1.8
6
14
Universal McCann
Coke Hong Kong (Socail), Net marble Korea, Bonchon Chicken Philippines
1.8
0.7
17
10
2
Starcom MediaVest
0.0
0
11
12
Initiative
ME Bank Australia
0.6
Hindware India
0.3
5
12
3
Mindshare
PayUMoney India
0.2
Bridgestone India
-0.1
1
13
5
OMD
Ateed Australia
0.2
Snapdeal India
-4.1
2
14
13
Maxus
0.0
Kopiko Philippines
-8.3
0
22.4
152
Kopiko Philippines
0.0
METHODOLOGY The R3 New Business League has been compiled each of the last 149 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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