2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / Jan 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.00
5.00
4
AGL, University of Melbourne
3.35
3.35
4
DDB
Volkswagen, Maxwell & Williams, Vic Health Promotion Foundation, Voctoriam Major Events Company
2.58
2.58
8
5
JWT
Jenny Craig
2.50
2.50
2
5
18
Havas Worldwide
Toohey's Beer
1.50
1.50
1
6
7
BBDO
William Hill
1.00
1.00
1
7=
3
Leo Burnett
0.00
0.00
0
7=
6
SapientNitro
0.00
0.00
0
7=
9
Publicis
0.00
0.00
0
7=
10
Grey Group
0.00
0.00
0
7=
11
The Monkeys
0.00
0.00
0
7=
12
TBWA
0.00
0.00
0
7=
14=
Dentsu
0.00
0.00
0
7=
14=
Lowe
0.00
0.00
0
7=
14=
FCB
0.00
0.00
0
7=
14=
Iris
0.00
0.00
0
17
8
M&C Saatchi
0.00
Optus
-1.00
0
18
20
Ogilvy
0.00
Bank of Melbourne
-1.00
0
19
1
Y&R
0.90
AGL
-1.10
6
20
13
BMF
0.00
Toohey's Beer
-1.50
0
11.3
26
RANK THIS MONTH
RANK LAST MONTH
1
19
Saatchi & Saatchi
St George Banking Group, Bank of Melbourne, Monteith's Cider
2
2
McCann WorldGroup
3
4
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / Jan 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.5
2.5
5
Mattel Australia, V8 Supercars, RSPCA, Medical Services Perth
2.2
2.2
4
PHD
SC Johnson(Planning), Unilever(Search)
2.2
2.2
2
11
ZenithOptimedia
Members Own Health, Teachers Health Fund
0.9
0.9
3
5
12
Initiative
ME Bank
0.8
0.8
1
6
3
OMD
Ateed
0.3
0.3
1
7=
7
MediaCom
Hartl Haus
0.1
0.1
1
7=
2
Mitchells
0.0
0.0
0
7=
4
MEC
0.0
0.0
0
7=
6
Starcom MediaVest
0.0
0.0
0
7=
9
Mindshare
0.0
0.0
0
7=
10
Havas Media
0.0
0.0
0
13
14
IKON
0.0
RSPCA
-1.9
0
14
13
Maxus
0.0
SC Johnson(Planning)
-2.0
0
15
15
Universal McCann
0.0
World Vision
-10.1
0
(5.2)
17
RANK THIS MONTH
RANK LAST MONTH
1
8
Vizeum
World Vision, AKA UK, Simplot, Panasonic
2
1
Carat
3
5
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 149 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
2