2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Jan 2015
1
ESTIMATED OVERALL YTD REVENUE (RMB $m)
No.of Wins
59.50
25
28.08
28.08
3
FMCG Client
23.71
23.71
4
Dentsu
Auto Client
15.37
10.69
2
5
DDB
Volkswagen (Import Car), AO Smith Air Purifier
14.35
14.35
2
6
21
Leo Burnett
Uni-President Project
6.43
6.43
2
7=
7
SapientNitro
Service Client
1.87
1.87
1
7=
9
Lowe
Anta Sportswear, Unilever Food Solutions Project, CFA
1.87
1.87
3
9
13
Grey Group
Nike Project
0.47
0.47
1
10=
6
Y&R
0.00
0.00
0
10=
8
JWT
0.00
0.00
0
10=
10
FCB
0.00
0.00
0
10=
11
TBWA
0.00
0.00
0
10=
12
Bates
0.00
0.00
0
10=
15
M&C Saatchi
0.00
0.00
0
10=
16
Publicis
0.00
0.00
0
10=
17=
Wieden & Kennedy
0.00
0.00
0
10=
20=
Iris
0.00
0.00
0
10=
20=
Havas Worldwide
0.00
0.00
0
20
3
Saatchi & Saatchi
3.12
3.12
1
21
17=
-17.16
0
132.9
44
ESTIMATED YTD WIN REVENUE (RMB $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
McCann WorldGroup
Bailian Group, Rio, Beko Appliances, PRSR Sunglass
64.19
2
14
BBDO
FMCG Client
3
1
Ogilvy
4
4
5
AGENCY
BBH
RECENT WINS
Acer
0.00
RECENT LOSSES
Finance Client
FMCG Client
FMCG Client
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Jan 2015 ESTIMATED OVERALL YTD REVENUE (RMB $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB $ m)
Carat
Nippon Paint, Sands China(Search), Friso(Search), Shiseido(Search)
35.9
35.9
7
6
Havas Media
AXA Tianping Auto Insurance, Giti Tyre, CIGNA & CMB
31.8
31.8
3
3
9
Dentsu Media
Toyota Project
20.6
20.6
3
4
11
MEC
Hanergy(Strategy & Consulting), State Grid
13.7
13.7
2
5
7
PHD
SC Johnson(Planning), Unilever(Search)
13.4
13.4
2
6
3
ZenithOptimedia
Beijing C.P. Egg
6.5
6.5
4
7
10
MediaCom
Hua Yin, Yao, GSK (Polident) Project
4.1
4.1
3
8=
1
Mindshare
0.0
0.0
0
8=
4
Starcom MediaVest
0.0
0.0
0
8=
5
OMD
0.0
0.0
0
8=
12
Initiative
0.0
0.0
0
8=
14
Universal McCann
0.0
0.0
0
8=
13
Maxus
0.0
SC Johnson(Planning)
-12.5
0
14
8
Vizeum
6.2
AXA Tianping Auto Insurance
-23.1
1
90.5
25
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
Panasonic
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 149 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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