2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Jan 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
60.1
2
21.0
21.0
2
Tesco UK
18.4
18.4
1
Grey Group
Vodafone UK, Pandora Jewellery US, VLCC India, Epic Network Digital Project India
16.9
16.9
9
-
McCann WorldGroup
Reckitt Benckiser US, Beko appliances China, AGL Australia
17.0
True Visionl Thailand
16.2
50
6
-
Saatchi & Saatchi
Acer Global, HomeAway.com Global, St George Banking Group Global
13.5
FMCG Client
13.4
5
7
-
72andSunny
Axe / Lynx Global
10.0
10.0
1
8
-
DDB
American Cancer Society US, Volkswagen (Import Car) China, Volkswagen Australia
11.4
9.1
27
9
-
Santy
Delta Air Line US, China Mist Iced Tea(Digital) US
8.2
8.2
2
10
-
BBDO
PepsiCo brands Indonesia, William Hill Australia, Dept Transportation & Communications Philippines
7.8
7.8
7
11
-
Leo Burnett
Allergan APAC, Snap Deal(ATL) India, Jyothy Labs India
7.5
6.7
19
12=
-
RPA
Tempur Sealy US
5.6
5.6
1
12=
-
The VIA Agency
Golden Corral US
5.6
5.6
1
14
-
JWT
Treasury Wine Estates Global, Jenny Craig Australia
6.5
5.3
2
15=
-
Publicis
Kindercare US, Visit Seattle US
5.0
5.0
21
15=
-
101
Vauxhall UK
5.0
5.0
1
15=
-
David & Goliath
Jack In The Box US
5.0
5.0
1
15=
-
Isobar
Carglass France
5.0
5.0
1
15=
-
KesselsKramer
Aer Lingus Global
5.0
5.0
1
15=
-
Lloyd & Co
Pepsi Project US
5.0
5.0
1
234.4
155
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
-
Wieden & Kennedy
Verizon US, KFC US
78.5
2
-
R/GA
E*Trade(TV) US, mcdonald's UK
3
-
Bartle Bogle Hegarty
4
-
5
AGENCY
RECENT WINS
RECENT LOSSES
Tesco UK
PepsiCo brands Indonesia
Anta Sportswear China
VLCC India
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Jan 2015 RANK THIS MONTH
RANK LAST MONTH
1
-
PHD
2
-
Havas Media
3
-
Carat
4
-
5
AGENCY
RECENT WINS SC Johnson(Planning) Global, Unilever(Search) Global, Zott Europe DE Master Blenders Global, Credit Mutuel France, AXA Tianping Auto Insurance China, Safelite US
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
43.8
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
43.8
8
19.4
AB Inbev Mexico
14.4
29
NRG US, Great Call US, Abbott Philippines
12.0
Nintendo Germany
11.1
42
Mediacom
AB Inbev Mexico, ING Korea, Yao China, Urban Ladder India
8.2
Iceland UK
6.8
26
-
Vizeum
Match.com Regional, Panasonic APAC, X5 retail group Russia
8.3
AXA Tianping Auto Insurance China
5.7
35
6
-
Arena
CIC France
5.4
5.4
1
7
-
Dentsu Media
Toyota China Project, Department of Tourism Phillippines, Suzuki Indonesia
3.3
Sands(Digital) China
2.4
14
8
-
ZenithOptimedia
Globe Telecom Phillippines, Beijing C.P. Egg Global
3.7
Molinos Argentina
2.2
19
9
-
Walker Media
Carphone Warehouse UK
1.6
1.6
1
10
-
Doner
Highmark Health US
1.5
1.5
1
11=
-
MEC
Hanergy China, Electrolux Thailand, Masan Vietnam
1.8
1.3
6
11=
-
The7Stars
Iceland UK
1.2
1.2
1
13
-
iCrossing
Sunrun US
1.0
1.0
1
14
-
Initiative
Papa John's Pizza US, Hotwire.com US, GoDaddy.com US
10.6
0.6
8
15=
-
Believe Advertising
Nad's US
0.5
0.5
1
15=
-
Pitch
Haggen US
0.5
0.5
1
17
-
Mitchell
Retail Client
0.0
0.0
1
18
-
Universal McCann
Net marble Korea, LINE(Project) Thailand, Coke(Social) Hong Kong
1.8
X5 retail group Russia
-0.9
17
19
-
Mindshare
PayUMoney India
0.2
L'OrĂŠal Regional
-3.0
1
20
-
OMD
Ateed Australia
0.2
DE Master Blenders Global
-3.9
2
92.2
215
RautaKesko Russia
CIC France
METHODOLOGY The R3 New Business League has been compiled each of the last 149 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
2