2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Jan 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.29
1.29
3
Acer
0.50
0.50
1
DDB
MCCY Project
0.30
0.30
1
-
Publicis
Crystal Jade Project
0.30
0.30
1
5
-
Dentsu
Prince Bay Project, Navy Project
0.14
0.14
3
6
-
Grey Group
Paradise Group Holdings(Social)
0.08
0.08
1
7
-
BBDO
Finance Client
0.04
0.04
1
8=
-
Ogilvy
0.00
0.00
0
8=
-
SapientNitro
0.00
0.00
0
8=
-
McCann WorldGroup
0.00
0.00
0
8=
-
TBWA
0.00
0.00
0
8=
-
JWT
0.00
0.00
0
8=
-
Bates
0.00
0.00
0
8=
-
Lowe
0.00
0.00
0
8=
-
BBH
0.00
0.00
0
8=
-
Iris
0.00
0.00
0
8=
-
M&C Saatchi
0.00
0.00
0
8=
-
Havas Worldwide
0.00
0.00
0
8=
-
FCB
0.00
0.00
0
8=
-
Y&R
0.00
0.00
0
2.6
11
RANK THIS MONTH
RANK LAST MONTH
1
-
Leo Burnett
Allergan
2
-
Saatchi & Saatchi
3
-
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Jan 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
PHD
Far East Organization, SC Johnson(Planning), Unilever(Search)
15.0
15.0
3
12
Vizeum
Panasonic
6.2
6.2
1
3
5
Havas Media
Mentholatum, Pfizer Consumer Healthcare
4.2
4.2
3
4
10
Universal McCann
MCCY Project, NCPG Project
1.9
1.9
2
5
4
OMD
Manufacture Client
0.9
0.9
1
6
3
ZenithOptimedia
Gobear
1.2
0.0
1
7=
1
Starcom MediaVest
0.0
0.0
0
7=
2
Carat
0.0
0.0
0
7=
6
Dentsu Media
0.0
0.0
0
7=
7
MediaCom
0.0
0.0
0
7=
9
MEC
0.0
0.0
0
7=
11
Initiative
0.0
0.0
0
7=
13
Mindshare
0.0
0.0
0
14
14
Maxus
0.0
-12.5
0
15.9
11
RANK THIS MONTH
RANK LAST MONTH
1
8
2
AGENCY
RECENT LOSSES
SC Johnson(Planning)
METHODOLOGY The R3 New Business League has been compiled each of the last 149 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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