2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Jan 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
78.5
78.5
2
E*Trade(TV)
20.0
20.0
1
Santy
Delta Air Line, China Mist Iced Tea(Digital)
8.2
8.2
2
-
Grey Group
Pandora Jewellery
6.0
6.0
1
5
-
RPA
Tempur Sealy
5.6
5.6
1
6
-
The VIA Agency
Golden Corral
5.6
5.6
1
7=
-
72andSunny
Axe / Lynx
5.0
5.0
1
7=
-
David & Goliath
Jack In The Box
5.0
5.0
1
7=
-
Lloyd & Co
Pepsi project
5.0
5.0
1
10
-
TBWA
Travelers Insurance
4.6
4.6
1
11=
-
Heat
Hotwire.com
4.0
4.0
1
11=
-
Publicis
Kindercare, Visit Seattle
4.0
4.0
2
13
-
Saatchi & Saatchi
Acer, HomeAway.com
3.3
3.3
2
14
-
Droga5
Johnsonville
3.2
3.2
1
15
-
DDB
American Cancer Society
3.0
3.0
1
16
-
JWT
Treasury Wine Estates
2.5
2.5
1
17
-
THAT Agency
Braman Motorcars
2.0
2.0
1
18
-
McCann WorldGroup
Reckitt Benckiser
1.8
1.8
1
19
-
T3
7-Eleven
1.6
1.6
1
20
-
Figliulo & Partners
Virgin Atlantic
1.2
1.2
1
170.0
24
RANK THIS MONTH
RANK LAST MONTH
1
-
Wieden & Kennedy
Verizon, KFC
2
-
R/GA
3
-
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Jan 2015 RANK THIS MONTH
RANK LAST MONTH
1
-
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
PHD
SC Johnson(Planning), Unilever(Search)
17.0
17.0
2
Initiative
Papa John's Pizza, Hotwire.com, GoDaddy.com
10.0
10.0
3
3
-
Carat
NRG, Great Call
5.0
5.0
2
4
-
Havas Media
Safelite
2.8
2.8
2
5
-
Doner
Highmark Health
1.5
1.5
1
6
-
iCrossing
Sunrun
1.0
1.0
1
7
-
Believe Advertising
Nad's
0.5
0.5
1
Pitch
Haggen
0.5
0.5
1
8 9=
-
Mediacom
0.0
0.0
0
9=
-
Vizeum
0.0
0.0
0
9=
-
ZenithOptimedia
0.0
0.0
0
9=
-
Mitchell
0.0
0.0
0
13
-
OMD
0.0
DE Master Blenders
-1.3
0
14
-
Maxus
3.0
SC Johnson(Planning)
-13.0
1
24.0
14
Pandora Jewelry
METHODOLOGY The R3 New Business League has been compiled each of the last 149 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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