2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Jan 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.13
0.12
5
Leo Burnett
0.00
0.00
0
-
Y&R
0.00
0.00
0
2=
-
Ogilvy
0.00
0.00
0
2=
-
Saatchi & Saatchi
0.00
0.00
0
2=
-
DDB
0.00
0.00
0
2=
-
TBWA
0.00
0.00
0
2=
-
JWT
0.00
0.00
0
2=
-
Lowe
0.00
0.00
0
2=
-
Bates
0.00
0.00
0
2=
-
Publicis
0.00
0.00
0
2=
-
Havas Worldwide
0.00
0.00
0
2=
-
FCB
0.00
0.00
0
2=
-
BBDO
0.00
0.00
0
2=
-
Grey Group
0.00
0.00
0
0.1
5
RANK THIS MONTH
RANK LAST MONTH
1
-
Dentsu
2=
-
2=
AGENCY
RECENT WINS
Sapporo Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Jan 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
13.4
13.4
2
2.2
2.2
1
Starcom MediaVest
0.0
0.0
0
5
OMD
0.0
0.0
0
3=
6
Carat
0.0
0.0
0
3=
7
Dentsu Media
0.0
0.0
0
3=
9
Mindshare
0.0
0.0
0
3=
10=
MediaCom
0.0
0.0
0
3=
10=
Havas Media
0.0
0.0
0
3=
10=
Initiative
0.0
0.0
0
11
1
ZenithOptimedia
12
3
Maxus
RANK THIS MONTH
RANK LAST MONTH
1
8
PHD
SC Johnson(Planning), Unilever(Search)
2
4
MEC
Masan
3=
2
3=
AGENCY
RECENT WINS
Masan(Digital), Mead Johnson(SEO), Nestle(Search)
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
0.6
Masan
(1.6)
3
0.0
SC Johnson(Planning)
(12.5)
0
1.5
6
METHODOLOGY The R3 New Business League has been compiled each of the last 149 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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