2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2016
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
10.1
37
7.5
27
6.8
6.8
26
FMCG Client China
4.9
4.9
21
Cheil
FMCG Client APAC
4.1
4.1
15
7
Dentsu
Unilever Brands & Digital Philippines, Red Bull(Digital) India
3.6
3.2
4
7
13
M&C Saatchi
Woolworths Australia
3.0
3.0
1
8
6
J Walter Thompson
Innocean Worldwide India Project, Samsonite China Project, GM India Project
3.7
Brand USA Tourism APAC
2.5
38
9
9
Publicis
QQ China, Cremica India, UrbanClap India
3.1
FMCG Client China
2.1
19
10
8
BBDO
MetLife APAC (8 Markets)
2.0
2.0
1
11
20
Havas Worldwide
Huawei Smartphones APAC Project
1.2
1.2
1
12=
11
Mullen Lowe
Unilever Cornetto (Digital) APAC
0.6
0.6
1
12=
15
SapientNitro
Hugo Boss (Digital) APAC
0.6
0.6
1
14
17
FCB
Massey University New Zealand
0.3
0.3
1
15=
12
Grey Group
0.0
0.0
0
15=
14
Saatchi & Saatchi
0.0
0.0
0
15=
16
Wieden & Kennedy
0.0
0.0
0
15=
19
Bates
0.0
0.0
0
19
2
McCann WorldGroup
0.0
VIP India
-0.2
0
20
10
TBWA
0.0
Energizer APAC Project
-0.6
0
21
21
BBH
0.0
Dulux Australia
-0.8
0
22
5
Leo Burnett
2.0
Woolworths Australia
-1.5
2
45.8
195
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
4
DDB
3
3
Y&R
Amplifon India, Shell Australia Project, 6Waves Japan Project
4
-
Isobar
5
-
6
AGENCY
RECENT WINS Unilever Brands Philippines, MPT Myanmar, Priceline Australia, CocaCola Indonesia SC Johnson Australia, J&J Baby Singapore Project, RAMOS Smartphone Project
China Mobile(And 4G) China, Huawei B2B China
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
10.1
7.6
L&T Realty India
Cremica India