2023 CREATIVEAGENCIESNEW BUSINESS
/ Jan 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 13 BBDO Jack Daniel’s Tennessee Whiskey, McCain Food 20.4 20.4 2 2 15 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil 10.7 10.7 7 3 2 Havas Worldwide BYD India Pvt Ltd Project, DaburBadshah Masala, Hilti India Pvt 10.1 10.1 5 4 4 Wunderman Thompson NPCI, Mirum Dubai, Udaan 7.4 7.4 9 5 5 DDB Mudra Group Meta Project, Mars Digital, PVR 7.2 7.2 5 6 10 McCann WorldGroup Apollo Project, Cognizant, Tata Capital 4.1 4.1 3 7 6 Wondrlab Vectura Fertin Pharma Private Limited - RYZE Project, Tata AIG 2.1 2.1 16 8 11 The Womb Samco 1.4 1.4 1 9 14 VMLY&R Lakme Project, Ponds Project, Tira Retainer 0.7 0.7 4 10 23 M&C Saatchi Group Wow Skin Project, Respo Project 0.4 0.4 2 2023 (Jan): 64.3 54 2022 (Jan): 34.9 57 YoY Comparison: 84.3% -5.3%
India
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2023 MEDIA AGENCIES NEW BUSINESS
India / Jan 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 10 EssenceMediacom Vivo Mobile,IQOO, Pedigree, Bayer Crop Science 22.4 22.4 3 2 6 LS Digital Smartcoin, More Retail, Allen Digital 15.3 15.3 8 3 15 m/SIX Dr. Reddy’s Laboratories Ltd, ManipalCigna Health 1.6 1.6 2 4 2 Mindshare Skipper Limited Planning & Buying, Delhi International 1.2 1.2 4 2023 (Jan): 40.5 17 2022 (Jan): 38.8 18 YoY Comparison: 4.3% -5.6% 2022 Creative & Media (Jan) 104.8 71 2022 Creative & Media (Jan) 73.7 75 YoY Comparison: 42.2% -5.3%
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