R3 2024 January New Business League - Europe

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) NO.OF WINS 1 14 Leo Burnett Vodafone UK 2.0 2.0 1 2 - VML Iberostar Spain Project, Banco Santander Spain Project, Solar 360 Spain Project 1.1 1.1 8 3 21 Grey Group Aldi Italia Italy Project, Consorzio Tutela Speck Alto Adige Italy Project, Engelhard Arzneimittel GmbH & Co. KG Germany Project 1.0 1.0 10 4 3 Havas Worldwide HELLMANNS Spain, IBSA LABS Spain 0.8 0.8 2 5 10 Saatchi & Saatchi Ibis Global UK 0.3 0.3 1 6 9 VCCP R&A UK 0.2 0.2 1 7 28 BBH Häagen-Dazs UK 0.2 0.2 1 8 17 Dentsu Snag UK 0.1 0.1 1 9 221 Creature Jose Cuervo UK 0.1 0.1 1 10 - Evoluted Jessica Flinn UK SEO 0.1 0.1 1 11 - N20 P&O Cruises UK Experiential 0.1 0.1 1 12 - Mr President Old Pulteney UK 0.1 0.1 1 13 - Otherway Saputo Dairy UK 0.1 0.1 1 14 228 TBWA Soreen UK 0.1 0.1 1 15 - CTI Digital Zip World UK Digital 0.1 0.1 1 2024 (Jan): 3.8 42 2023 (Jan): 20.0 53 YoY Comparison: -81.0% -20.8% Europe / Jan 2024

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 56 Initiative J&J (Janssen) UK, Deliveroo UK, Louis Poulsen Denmark 2.7 2.7 3 2 2 Havas Media Deichman Poland AOR , Van Geloven Netherlands and Belgium AOR , Picnic Netherlands AOR 0.9 0.9 5 3 13 Spark Foundry Health Services Executive Ireland, Lindt Slovakia, Visa Slovakia 0.8 0.8 6 4 8 PHD HP Inc. Global, DUCATI Spain, Too Good To Go Spain Project 0.8 0.8 3 5 12 Brainlabs CPG Client 0.4 0.4 1 6 4 Wavemaker Sodalis Srl Italy AOR , Dr Max Italia Srl Italy AOR , Beliani (International) Gmbh Denmark AOR 0.5 0.4 4 7 3 OMD Maskun Kalustetalo Oy Finland, Gewiss Italy 0.3 0.3 2 8 10 Starcom Allianz Ireland, Allianz Ireland Digital 0.2 0.2 2 9 15 Publicis Media Puig Ireland 0.1 0.1 1 10 24 M/SIX Govia Thameslink Railway UK Media 0.1 0.1 1 11 21 NP Digital adobe Spain AOR , Calenti & Partners Italy AOR , Whale Spain AOR 0.1 0.1 3 12 49 Medialab Save the Children UK UK Media 0.1 0.1 1 2024 (Jan): 6.1 32 2023 (Jan): 17.8 53 YoY Comparison: -65.9% -39.6% 2024 Creative & Media (Jan): 9.9 74 2023 Creative & Media (Jan): 37.8 106 YoY Comparison: -73.9% -30.2% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Junketing ROI. Europe / Jan 2024

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