R3 2024 January New Business League - LATAM

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 9 VML Telefonica Latam 1.1 1.1 1 2 4 Grey Group Stella Artois Argentina Project 0.2 0.2 1 2024 (Jan): 1.25 2 2023 (Jan): 0.4 2 YoY Comparison: 179.0% 0.0%

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Media Kwai Brazil AOR , ICBC Argentina SEO/SEM, Banco Caja Social1.0 1.0 5 2 5 Initiative Medifarma Peru, Promart Homecenter Ecuador, Bonella 0.2 0.2 4 3 6 NP Digital Saneducacional Brazil AOR , Information Planet Brazil AOR , 0.2 0.2 10 4 4 OMD Henkel Mexico 0.9 0.0 1 5 3 PHD HP Inc. Global 0.4 Banco Caja Social - Colombia Colombia AOR -0.2 1 2024 (Jan): 1.1 21 2023 (Jan): 0.3 4 YoY Comparison: 220.8% 425.0% 2024 Creative & Media (Jan): 2.3 23.0 2023 Creative & Media (Jan): 0.8 6 YoY Comparison: 197.0% 283.3% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.

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