2024 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 20 Leo Burnett Vodafone 1.55 1.55 1 2 18 Saatchi & Saatchi Ibis Global 0.19 0.19 1 3 2 VCCP R&A 0.18 0.18 1 4 9 BBH Häagen-Dazs 0.12 0.12 1 5 - Evoluted Jessica Flinn SEO 0.08 0.08 1 6 - N20 P&O Cruises Experiential 0.08 0.08 1 7 - Mr President Old Pulteney 0.08 0.08 1 8 - Otherway Saputo Dairy 0.08 0.08 1 9 7 Dentsu Snag 0.08 0.08 1 10 - Creature Jose Cuervo 0.08 0.08 1 11 - TBWA Soreen 0.05 0.05 1 12 - CTI Digital Zip World Digital 0.04 0.04 1 2024 (Jan): 1.0 12 UK / Jan 2024
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2024 MEDIA AGENCIES NEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 47 Initiative J&J (Janssen), Deliveroo 1.94 1.94 2 2 5 Brainlabs CPG Client 0.34 0.34 1 3 28 M/SIX Govia Thameslink Railway Media 0.08 0.08 1 4 45 Medialab Save the Children UK Media 0.04 0.04 1 2024 (Jan): 2.1 5 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Junketing ROI. UK / Jan 2024
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