www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ January 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
McCann WorldGroup
CSG Communications Australia, Bharti Walmart India, Nestle India Project
10.02
Hatton National Bank Sri Lanka Project
10.01
2
1
Ogilvy
Dabur India, Old Navy China, Federal Bank India
5.23
Sukishi Intergroup Thailand Project
4.92
3
12
Dentsu
Glico Vietnam Project, Prudential Life Assurance Thailand Project
5.84
4.84
4
9
Lowe
Arda Kitchen Appliances China, Engro Foods India, Book My Show India
3.54
3.54
5
7
Y&R
ASB Australia Project, NRL Australia Project, TPS Foods Indonesia Project
3.46
3.46
6
5
JWT
Trident Group India, Greenlam India
3.32
3.32
7
6
Leo Burnett
Honda Australia, Chevrolet Thailand Project, Advanced Info Service Project
2.65
2.65
8
8
Saatchi & Saatchi
Volkswagen China.Mister Potato Malaysia, Mamee Chef Malaysia
2.55
9
10
Grey Group
Dermatix Korea Project, Withus Films Korea Project, Cadbury India (Digital)
1.60
1.60
10
4
TBWA
PTT Corporate Thailand, Lee China Project, Mondelez Malaysia Sales
1.75
0.60
11
14
Publicis
Intel Malaysia Project, Canon Printers Philippines, Asia Brewery Philippines
0.13
0.13
12=
21
M&C Saatchi
SONY China Project
0.04
0.04
12=
11
BBDO
Hatton National Bank Sri Lanka Project
0.04
12=
13
BBH
0.00
0.00
12=
15
DraftFCB
0.00
0.00
12=
16
SapientNitro
0.00
0.00
12=
17
Iris
0.00
0.00
12=
18
Wieden & Kennedy
0.00
0.00
12=
20
Bates
0.00
0.00
20
19
Havas Worldwide
0.00
Asia Brewery Philippines
(0.02)
21
3
1.20
Volkswagen China (Some Brands)
(1.55)
AGENCY
DDB
RECENT WINS
Sportingbet Australia, Tropicana Gardens Malaysia, KGB Beer Korea
RECENT LOSSES
Mondelez Malaysia
Watsons Thailand
2.48
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ January 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
5
Carat
Friesland Campina Regional, Mastercard Australia, Ginvera Malaysia
13.40
Beirsdorf China
8.05
2
2
OMD
Beirsdorf China, HelloWorld Australia
8.19
Lasalle Foods Indonesia
7.14
3
13
MediaCom
K2 Eider Korea, JFC Philippines, DBS Indonesia (Digital)
5.19
5.19
4
12
Vizeum
Reckitt Benckiser Regional, BMW Korea, Huawei India
3.57
3.57
5
11
Mindshare
Nestle Malaysia
3.00
Tokuyo Taiwan
2.91
6
7
MEC
Ajinomoto Indonesia, HuiYuan Juice China, Lasalle Foods Indonesia
2.60
Chanel India
2.06
7
4
Universal McCann
Universities Australia, Baskin Robbins Australia, Moose Toys Indonesia
1.63
Mastercard Australia
0.91
8
10
Starcom MediaVest
Quiksilver Australia, Liby China (Search), Guangzhou Mobile China
1.03
Newbalance Korea
0.72
9
1
ZenithOptimedia
Masan Vietnam, Swarovski Korea
0.87
Reckitt Benckiser Thailand
0.37
10=
8
PHD
Tipco Thailand, Piaggio Vietnam, Save the Children International Philippines
0.59
Beiersdorf Philippines
0.14
10=
9
Dentsu Media
Bangkok Insurance Thailand Project, Tokuyo Taiwan, Modernform Thailand Project
0.83
Ajinomoto Indonesia
0.10
12
14
13
3
Havas Media
JTB Corporation Singapore, SkyScanner Singapore Digital Project
0.85
Reckitt Benckiser Indonesia
(1.04)
14
6
Initiative
CPA China
0.02
HelloWorld Australia
(1.48)
AGENCY
RECENT WINS
Maxus
RECENT LOSSES
0.00
0.00
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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