www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ January 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
McCann WorldGroup
CSG Communications Australia, Bharti Walmart India, Nestle India Project
10.02
Hatton National Bank Sri Lanka Project
10.01
2
1
Ogilvy
Dabur India, Old Navy China, Federal Bank India
5.23
Sukishi Intergroup Thailand Project
4.92
3
12
Dentsu
Glico Vietnam Project, Prudential Life Assurance Thailand Project
5.84
4.84
4
9
Lowe
Arda Kitchen Appliances China, Engro Foods India, Book My Show India
3.54
3.54
5
7
Y&R
ASB Australia Project, NRL Australia Project, TPS Foods Indonesia Project
3.46
3.46
6
5
JWT
Trident Group India, Greenlam India
3.32
3.32
7
6
Leo Burnett
Honda Australia, Chevrolet Thailand Project, Advanced Info Service Project
2.65
2.65
8
8
Saatchi & Saatchi
Volkswagen China.Mister Potato Malaysia, Mamee Chef Malaysia
2.55
9
10
Grey Group
Dermatix Korea Project, Withus Films Korea Project, Cadbury India (Digital)
1.60
1.60
10
4
TBWA
PTT Corporate Thailand, Lee China Project, Mondelez Malaysia Sales
1.75
0.60
11
14
Publicis
Intel Malaysia Project, Canon Printers Philippines, Asia Brewery Philippines
0.13
0.13
12=
21
M&C Saatchi
SONY China Project
0.04
0.04
12=
11
BBDO
Hatton National Bank Sri Lanka Project
0.04
12=
13
BBH
0.00
0.00
12=
15
DraftFCB
0.00
0.00
12=
16
SapientNitro
0.00
0.00
12=
17
Iris
0.00
0.00
12=
18
Wieden & Kennedy
0.00
0.00
12=
20
Bates
0.00
0.00
20
19
Havas Worldwide
0.00
Asia Brewery Philippines
(0.02)
21
3
1.20
Volkswagen China (Some Brands)
(1.55)
AGENCY
DDB
RECENT WINS
Sportingbet Australia, Tropicana Gardens Malaysia, KGB Beer Korea
RECENT LOSSES
Mondelez Malaysia
Watsons Thailand
2.48
0.00