www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ January 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
ASB Project, NRL Project, Gorman Commercial Project
2.41
2.41
2
8
Leo Burnett
Honda
1.50
1.50
3
4
McCann WorldGroup
Universities of Australia, CSG Communications
1.25
1.25
4
2
DDB
Sportingbet
0.30
0.30
5
6
Saatchi & Saatchi
Petronas Lubricant
0.20
0.20
6
12
Grey Group
Canberra Outlet
0.04
0.04
7=
3
Ogilvy
0.00
0.00
7=
5
TBWA
0.00
0.00
7=
7
Clemenger BBDO
0.00
0.00
7=
9
Lowe
0.00
0.00
7=
10
Publicis
0.00
0.00
7=
11
JWT
0.00
0.00
7=
13
BMF
0.00
0.00
7=
14
Dentsu
0.00
0.00
7=
15
DraftFCB
0.00
0.00
7=
16=
SapientNitro
0.00
0.00
7=
16=
Iris
0.00
0.00
7=
16=
Havas Worldwide
0.00
0.00
7=
16=
The Monkeys
0.00
0.00
7=
20
M&C Saatchi
0.00
0.00
AGENCY
RECENT WINS
FrieslandCampina
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ January 2014
RANK THIS MONTH
RANK LAST MONTH
1
14
2
3
Carat
3
9
4
15
5
4
6
11
7=
AGENCY
RECENT WINS
MediaCom
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
2.26
2.26
Mastercard, WA Police, Pindan
0.95
0.95
OMD
HelloWorld
0.71
0.71
Starcom MediaVest
Quiksilver
0.38
0.38
Mitchells
0.22
0.22
Vizeum
0.10
0.10
1
ZenithOptimedia
0.00
0.00
7=
6
IKON
0.00
0.00
7=
7
Havas Media
0.00
0.00
7=
10
PHD
0.00
0.00
7=
12
Mindshare
0.00
0.00
7=
13
Maxus
0.00
0.00
7=
2
MEC
0.00
(0.05)
14
5
Universal McCann
15
8
Initiative
Universities Australia, Murray Goulbourn Trading, Baskin Robbins
0.40
Mastercard
(0.32)
0.00
HelloWorld
(1.50)
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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