www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ January 2014
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
19
Dentsu
2
1
Ogilvy
Old Navy, Samsonite, Herborist
14.62
3
3
Saatchi & Saatchi
Volkswagen
12.60
12.60
4
4
JWT
12.47
12.47
5
2
McCann WorldGroup
11.15
11.15
6
8
Lowe
Arda Kitchen Appliances
4.41
4.41
7
15
M&C Saatchi
Sony China Project
0.25
0.25
8=
5
Leo Burnett
0.00
0.00
8=
6
BBH
0.00
0.00
8=
7
Publicis
0.00
0.00
8=
9
Grey Group
0.00
0.00
8=
12
BBDO
0.00
0.00
8=
13
DraftFCB
0.00
0.00
8=
14
SapientNitro
0.00
0.00
8=
16=
Wieden & Kennedy
0.00
0.00
8=
16=
Iris
0.00
0.00
8=
16=
Havas Worldwide
0.00
0.00
8=
20
Y&R
0.00
0.00
8=
21
Bates
0.00
0.00
20
11
TBWA
1.89
(4.41)
21
10
DDB
AGENCY
RECENT WINS
RECENT LOSSES
29.61
Lee Project
0.00
23.31
Lee Project
Volkswagen (Some Brands)
12.73
(12.60)