www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ January 2014
1
RANK THIS MONTH
RANK LAST MONTH
1
7
2=
10
2=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
1.96
1.96
Lowe
0.20
0.20
1
Ogilvy
0.00
0.00
2=
3
JWT
0.00
0.00
2=
4
Leo Burnett
0.00
0.00
2=
5
Grey Group
0.00
0.00
2=
6
Y&R
0.00
0.00
2=
9
Publicis
0.00
0.00
2=
11
DraftFCB
0.00
0.00
2=
12
Saatchi & Saatchi
0.00
0.00
2=
13
M&C Saatchi
0.00
0.00
2=
14
Dentsu
0.00
0.00
2=
15
BBDO
0.00
0.00
2=
16=
Bates
0.00
0.00
2=
16=
Havas Worldwide
0.00
0.00
16
8
TBWA
0.00
(0.08)
17
2
DDB
0.00
(0.75)
McCann WorldGroup
A+ Diapers
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ January 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Carat
Friesland Campina
4.69
4.69
2
1
OMD
Diva Residential Property Project
0.25
0.25
3
3
Dentsu Media
0.06
0.06
4
5
MediaCom
0.04
0.04
5
4
PHD
0.04
0.04
6=
6
Havas Media
0.00
0.00
6=
7
ZenithOptimedia
0.00
0.00
6=
8
Vizeum
0.00
0.00
6=
9
Initiative
0.00
0.00
6=
11
Maxus
0.00
0.00
6=
12
Universal McCann
0.00
0.00
6=
13
Mindshare
0.00
0.00
6=
14
Starcom MediaVest
0.00
0.00
6=
10
MEC
0.00
(0.05)
AGENCY
RECENT WINS
Huawei Technologies
RECENT LOSSES
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2