www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ December 2013
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
6
Lowe
Engro Foods, Book My Show, Star TV Project
69.29
69.29
2
4
McCann WorldGroup
Bharti Walmart, Alchemist Project, Nestle Project
60.31
60.31
3
2
Ogilvy
Dabur, Federal Bank, Daman & Diu Tourism
48.01
48.01
4
3
JWT
Trident Group, Greenlam
18.75
18.75
5
11
Grey Group India
Cadbury (Digital)
14.48
14.48
6
1
Mudra DDB
Big Bazaar, Anurag Ventures, Puma
10.13
10.13
7
10
TBWA
Better Homes Realtors, Mega We Care
3.95
3.95
8
12
Rediffusion Y&R
3.62
3.62
9=
5
Leo Burnett
0.00
0.00
9=
7
RK Swamy BBDO
0.00
0.00
9=
8
Dentsu
0.00
0.00
9=
9
Law and Kenneth
0.00
0.00
9=
13
Havas Worldwide
0.00
0.00
9=
14
Bates 141
0.00
0.00
9=
15
Contract Advertising
0.00
0.00
9=
16
BBH
0.00
0.00
9=
17=
M&C Saatchi
0.00
0.00
9=
17=
Percept
0.00
0.00
9=
17=
Iris
0.00
0.00
9=
17=
Wieden & Kennedy
0.00
0.00
9=
17=
Madison Creative
0.00
0.00
9=
22
Publicis + Publicis Ambiance
0.00
0.00
9=
23
DraftFCB
0.00
0.00
9=
24
Saatchi & Saatchi
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ December 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
Lodestar Universal
2
5
Carat
3
17
Vizeum
4
4
OMD
5
12
6=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (Crore)
48.25
48.25
38.60
38.60
Huawei India
22.20
22.20
Chanel
13.27
13.27
Dentsu Media
4.83
4.83
2
Maxus
0.00
0.00
6=
3
Lintas Media Group
0.00
0.00
6=
6
Havas Media
0.00
0.00
6=
7
Madison Media
0.00
0.00
6=
8
ZenithOptimedia
0.00
0.00
6=
9
Mindshare
0.00
0.00
6=
10
MediaCom
0.00
0.00
6=
11
Starcom MediaVest
0.00
0.00
6=
13
PHD
0.00
0.00
6=
15=
TME
0.00
0.00
6=
15=
Allied Media
0.00
0.00
17
14
MEC
0.00
HDFC, Ratnakar Bank, Tata Wolverine
Chanel
(8.44)
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2