www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ January 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
11=
Lowe
FrieslandCampina
0.20
0.20
2
7
Ogilvy
Sumitomo Metal Mining Project
0.01
0.01
3=
1
McCann WorldGroup
0.00
0.00
3=
2
TBWA
0.00
0.00
3=
3
Leo Burnett
0.00
0.00
3=
4
BBDO
0.00
0.00
3=
5
Y&R
0.00
0.00
3=
6
DDB
0.00
0.00
3=
8
Bates
0.00
0.00
3=
9
Saatchi & Saatchi
0.00
0.00
3=
10
M&C Saatchi
0.00
0.00
3=
11=
Wieden & Kennedy
0.00
0.00
3=
11=
Havas Worldwide
0.00
0.00
3=
11=
DraftFCB
0.00
0.00
3=
15
Grey Group
0.00
0.00
3=
16
Dentsu
0.00
0.00
3=
17
JWT
0.00
0.00
3=
18
Publicis
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Japan/ January 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
8
MediaCom
0.59
0.59
2
3
Carat
0.40
0.40
3
12
OMD
0.20
0.20
4
4
Dentsu Media
0.05
0.05
5=
-
Havas Media
0.04
0.04
5=
7
MPG
0.04
0.04
7=
1
Universal McCann
0.00
0.00
7=
2
Mindshare
0.00
0.00
7=
6
Vizeum
0.00
0.00
7=
9
ZenithOptimedia
0.00
0.00
7=
10=
PHD
0.00
0.00
7=
10=
Starcom MediaVest
0.00
0.00
7=
5
MEC
0.00
(0.05)
AGENCY
RECENT WINS
AVL Japan
RECENT LOSSES
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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