www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ January 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Tropicana Gardens
0.30
2
6
Saatchi & Saatchi
Mister Potato, Mamee
0.35
3
7
Lowe
4
10
TBWA
5
4
6
11
Grey Group
7
14
Publicis
8=
2
8=
AGENCY
RECENT WINS
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m) 0.30
Mondelez Sales
0.28
0.20
0.20
0.09
0.09
0.08
0.08
Maybank Project
0.04
0.04
Intel Project,
0.04
0.04
McCann WorldGroup
0.00
0.00
3
Dentsu
0.00
0.00
8=
5
Ogilvy
0.00
0.00
8=
8
BBH
0.00
0.00
8=
9
Leo Burnett
0.00
0.00
8=
12
DraftFCB
0.00
0.00
8=
13
Bates
0.00
0.00
8=
15=
M&C Saatchi
0.00
0.00
8=
15=
BBDO
0.00
0.00
8=
17
JWT
0.00
0.00
8=
18
Havas Worldwide
0.00
0.00
Mondelez Sales
Y&R
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ January 2014
RANK THIS MONTH
RANK LAST MONTH
1
7
2
14
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Mindshare
Nestle
3.00
3.00
Carat
Ginvera, Haw Par Pharmaceuticals
0.48
0.48
8
Vizeum
Kakao
0.23
0.23
4
10
Dentsu
0.05
0.05
5
11
PHD
0.04
0.04
6=
1
Universal McCann
0.00
0.00
6=
2
Starcom MediaVest
0.00
0.00
6=
3
ZenithOptimedia
0.00
0.00
6=
5
Initiative
0.00
0.00
6=
6
MediaCom
0.00
0.00
6=
9
Maxus
0.00
0.00
12
13
0.01
(0.04)
13
4
14
12
MEC
Schick (Digital)
Havas Media
0.00
Kakao
(0.23)
OMD
0.15
Ginvera
(0.30)
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2