www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ January 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
6
TBWA
Converge ICT
0.30
0.30
2
5
Grey Group
Mega Lifesciences Project, Pharex Health Project, Super 8 Grocery Warehouse Project
0.13
0.13
3
1
McCann WorldGroup
0.10
0.10
4
7
Publicis
Asia Brewery, Canon Printers, Jollibee Project
0.08
0.08
5=
3
DDB
Ipanema, Habitat for Humanity
0.05
0.05
5=
2
BBDO
0.00
0.00
5=
4
Leo Burnett
0.00
0.00
5=
8
Y&R
0.00
0.00
5=
9
JWT
0.00
0.00
5=
10
Dentsu
0.00
0.00
5=
11
Saatchi & Saatchi
0.00
0.00
5=
12
Ogilvy
0.00
0.00
5=
13=
Bates
0.00
0.00
5=
13=
M&C Saatchi
0.00
0.00
5=
16
DraftFCB
0.00
0.00
5=
17
Lowe
0.00
0.00
17
13=
Havas Worldwide
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Asia Brewery
(0.02)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ January 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
8
Vizeum
Reckitt Benckiser
0.52
0.52
2
9
MEC
Beiersdorf (Nivea)
0.45
0.40
3
5
MediaCom
JFC, Mentholatum
0.16
0.16
4
1
ZenithOptimedia
TAJ Motors, All Phones, Bank of the Philippine Islands Digital
0.11
0.11
5
7
Dentsu
Mondelez (Digital)
0.06
0.06
6
13
OMD
0.05
0.05
7=
2
Universal McCann
0.00
0.00
7=
4
Starcom MediaVest
0.00
0.00
7=
6
Carat
0.00
0.00
7=
10
Mindshare
0.00
0.00
7=
11
Maxus
0.00
0.00
7=
12
Initiative
0.00
0.00
13
3
14
14
AGENCY
RECENT WINS
RECENT LOSSES
Havas Media
Prestige (Kenneth Cole), Reckitt Benckiser Digital Project
0.49
Reckitt Benckiser
(0.04)
PHD
Save the Children International
0.02
Beiersdorf (Nivea)
(0.43)
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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