www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ January 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Cera Cecure, Watsons
1.79
2
6
TBWA
PTT Corporate, Daily News,Bertram Chemical (1982) Project
0.98
0.98
3
5
Leo Burnett
Chevrolet Project, Advanced Info Service Project, JK Herbs International Project
0.93
0.93
4
2
McCann WorldGroup
0.60
0.60
5
4
Dentsu
0.21
0.21
6=
7
DDB
0.00
0.00
6=
8
Saatchi & Saatchi
0.00
0.00
6=
9
Lowe
0.00
0.00
6=
10
Y&R
0.00
0.00
6=
11
Publicis
0.00
0.00
6=
12=
JWT
0.00
0.00
6=
12=
Grey Group
0.00
0.00
6=
12=
M&C Saatchi
0.00
0.00
6=
12=
Havas Worldwide
0.00
0.00
6=
16
DraftFCB
0.00
0.00
16
3
BBDO
0.00
AGENCY
RECENT WINS
Prudential Life Assurance Project, Aeon Project
RECENT LOSSES
Sukishi Intergroup Project
Watsons
1.78
(0.04)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ January 2014
RANK THIS MONTH
RANK LAST MONTH
1
1
2
11
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Carat
Friesland Campina
0.78
0.78
Vizeum
Reckitt Benckiser
0.50
0.50
8
PHD
Tipco (Aura)
0.38
0.38
4
14
OMD
PTT
0.25
0.25
5
3
Dentsu Media
Bangkok Insurance Project, Modernform project
0.16
0.16
6=
2
Initiative
0.00
0.00
6=
5
Universal McCann
0.00
0.00
6=
6
MPG
0.00
0.00
6=
7
MediaCom
0.00
0.00
6=
9
Maxus
0.00
0.00
6=
10
Starcom MediaVest
0.00
0.00
6=
12
Mindshare
0.00
0.00
6=
13
MEC
0.00
0.00
14
4
ZenithOptimedia
0.00
Reckitt Benckiser
(0.50)
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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