www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam/ January 2014
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RANK THIS MONTH
RANK LAST MONTH
1
3
Dentsu
2
4
JWT
3
2
DDB
4=
1
4=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
0.49
0.49
0.09
0.09
0.04
0.04
Lowe
0.00
0.00
5
Y&R
0.00
0.00
4=
6
Ogilvy
0.00
0.00
4=
7
Leo Burnett
0.00
0.00
4=
8
TBWA
0.00
0.00
4=
9
Grey Group
0.00
0.00
4=
10=
BBDO
0.00
0.00
4=
10=
Bates
0.00
0.00
4=
10=
Publicis
0.00
0.00
4=
10=
Havas Worldwide
0.00
0.00
4=
10=
DraftFCB
0.00
0.00
4=
15
Saatchi & Saatchi
0.00
0.00
Glico
TP Bank
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam/ January 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
3
ZenithOptimedia
Masan, Perfetti
0.55
0.55
2
9
MEC
Grand Ho Tram
0.10
0.10
3
2
PHD
Piaggio
0.04
0.04
4=
1
MediaCom
0.00
0.00
4=
4
Maxus
0.00
0.00
4=
5
Mindshare
0.00
0.00
4=
6
OMD
0.00
0.00
4=
8
Dentsu Media
0.00
0.00
4=
10
Havas Media
0.00
0.00
4=
11
Initiative
0.00
0.00
4=
12
Starcom MediaVest
0.00
0.00
12
7
Carat
0.00
(0.10)
AGENCY
RECENT WINS
RECENT LOSSES
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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