2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Jul 2022
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
2
-
DDB
3
6
Saatchi & Saatchi
4
5
Publicis.Sapient
5
26
Publicis Worldwide
6
13
Digitas
7
4
VMLY&R
8
3
M&C Saatchi Group
9
21
McCann Worldgroup
10
7
Iris
AGENCY
11
8
Adam&Eve
12
11
BBH
13
9
Serviceplan
14
10
MullenLowe Group
15
77
Leo Burnett
16
12
R/GA
17
2
VCCP
18
-
Sid Lee
19
-
Boomerang
20
17
MSQ
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
68.9
173
25.7
19.2
36
16.8
16.8
39
12.8
12.8
27
Mast-Jaegermeister Italy, Teoxane SA Switzerland
10.5
10.5
43
BT, EE UK CRM
9.2
9.2
34
8.2
8.2
15
8.0
8.0
36
McArthurGlen Europe Interflora Europe, Qatar Airways Global
6.9
6.9
3
Dreams UK, Helly Hansen Global
5.4
5.4
3
5.0
5.0
6
4.9
4.9
9
4.8
4.8
4
4.7
4.7
8
4.6
4.6
23
4.2
4.2
5
3.7
8
RECENT WINS Abrdn Project, Alliance Manchester Business School Project NBA 2K Europe, Samsung Mobile Europe, Nordea Europe Marriott Hotels brands Europe, Promod France, Subway UK, Allianz Italy Stellantis auto brands Europe digital, Cadillac Europe Project, GSK UK Project, Philip Morris UK Project
Netto Sp. z o.o. Poland Project, BAT MENA, Migros Fachmarkt AG (MFM) Europe Project Porsche Design Germany Project, Groupe E Switzerland Videos, digital, OkCupid Berlin, Manor Centers Switzerland Print, digital
STARZPLAY Global, Deutsche Telecom, Crisis UK Project Panini Internazionale Sweden, Tesco Ireland, Barclaycard consumer UK, Wild Natural UK Chupa Chups Global, BMW Motorcycles France Pages Jaunes France, Aleve Global, Booking.com UK, Toilet Board Coalition UK Project Arval Czech Republic Infineon Germany, YouTube UK, E.ON One Germany Old El Paso Global, Sage, Dogs Trust Global
ESTIMATED YTD WIN REVENUE (USD $ m) 70.3
9.0
RECENT LOSSES
Scholl Global
McArthurGlen Europe
Oppo Europe SEASOGOOD B.V. Netherlands, Eye Wish Opticiens Netherlands
4.0
3.5
1
3.4
3.4
17
Shell Global CRM
3.3
3.3
2
2022 (Jan-Jul):
284.9
698
2021 (Jan-Jul):
267.1
605
YoY Comparison:
6.7%
15.4%