2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VMLY&R Pharma Client 6.48 6.48 10 2 3 M&C Saatchi Group Covid Inquiry, Science in Sport, UK Finance 5.80 Currys Group Limited 5.41 40 3 2 Adam&Eve Savills, Halifax, BT Business, Inspired Villages 4.57 4.57 5 4 4 Havas Worldwide SINGAPORE TOURISM BOARD, Virgin Voyages Project, VWFS Fleet 2.79 2.79 11 5 5 R/GA Wio, Burberry, Beam Suntory, June Sarpong Project 2.10 2.10 10 6 34 BBH The Football Association Premier League Limited 1.55 1.55 1 7 6 MullenLowe Group Freemans Grattan Holdings, Department of Health and Social Care, Freixenet Project 1.23 1.23 4 8 7 Dentsu Auto Client 0.94 0.94 10 9 - MSL Currys Group Limited 0.85 0.85 4 10 8 Neverland Innocent Drinks 0.78 0.78 2 11 28 Taylor Herring PERNOD RICARD Project 0.78 0.78 4 12 91 McCann Worldgroup Durex 0.78 0.78 1 13 9 Saatchi & Saatchi John Lewis PLC, Ovo Energy Ltd., Alvarium Tiedemann, John Lewis Partnership 0.70 0.70 6 14 10 Elvis Tate & Lyle Sugars, Lyle’s Golden Syrup 0.70 0.70 2 15 11 Perfect Storm Inntravel Digital, Costcutter Digital 0.70 0.70 2 16 27 SalterBaxter Financial Services Client 0.70 0.70 3 17 35 Digitas Restaurants Client 0.70 0.70 3 18 12 Harbour BACX, Network Brand & Creative 0.66 0.66 2 19 13 Wunderman Thompson BHF CRM, Virgin Red, Beko 0.66 0.66 3 20 44 New Commercial Arts Vodafon Project, Orchard Pig 0.62 0.62 2 2023 (Jan-Jul): 37.3 172
UK / Jul 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 EssenceMediacom Flutter Entertainment plc Gambling, Bourne Leisure Group Travel, Skybet, Flutter 9.61 9.61 4 2 3 iProspect Carlsberg Group, Netflix, Saga, Next, Center Parcs 3.98 Allwyn 3.83 7 3 2 Croud Aira, Frasers Group, Informa PLC Project, Magnet Kitchens 3.22 3.22 4 4 13 Wavemaker Paraspara, Wayfair (Uk) Limited, William Hill Holdings Limited 3.44 Carlsberg Group 2.20 4 5 5 Brainlabs Estée Lauder 1.16 1.16 1 6 6 PHD Neilson Financial Services 0.91 0.91 1 7 7 Havas Media Badoo, Dr Martens, Bumble, Brompton Project 0.89 Ella’s Kitchen 0.83 4 8 - MediaHub HubSpot 1.16 Netflix 0.78 1 9 - NP Digital Fountain Filters, Total Mobile Ltd 0.67 0.67 16 10 8 OMD John Lewis Finance, Cabinet Office 0.61 0.61 3 11 39 Digitas Alcohol Client 0.50 0.50 2 12 9 Omnicom Media Group LNER 0.49 0.49 1 13 15 Carat Mint Velvet Project, SCS Furniture Stores 0.49 0.49 2 14 10 Universal McCann Fidelity International 0.58 0.35 1 15 12 Total Media AJ Bell, Scholl Project 0.31 0.31 2 16 16 Bountiful Cow Savills, La Famiglia Rana 0.31 0.31 2 17 24 Goodstuff UK Finance, Ella’s Kitchen 0.21 0.21 2 18 14 Cheil Priority Pass 0.19 0.19 1 19 17 Assembly Mandarin Oriental Hotel Group 0.16 0.16 1 20 18 Bicycle London Tate & Lyle Sugars 0.16 0.16 1 2023 (Jan-Jul): 28.0 75 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Junketing ROI.
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