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CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ July 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
National Skill Development Corporation India, SCB Thailand project, Tourism Victoria China project
56.68
CIMB Indonesia project
55.17
2
2
McCann WorldGroup
Intel China project, Nestle Australia project, Mengniu Dairy China
54.16
Ping An Bank China
52.80
3
3
DDB
Google Korea, Westpac Bank Australia, IPSOS Australia,Fitness First Malaysia,Vinamilk Vietnam
39.32
Amira Nature Foods India
33.06
4
4
Leo Burnett
China Mobile China, KT&G Korea, Axis Bank India project
17.89
SCB Thailand project
16.79
5
5
Y&R
Phillis Real Estate Australia project, Nu Skin Japan project, Shidax Japan project
15.43
Bank of Singapore Singapore
15.73
6
6
BBDO
Siam Piwat Thailand Project, Charoen Pokphand Food Thailand, First Philippine Holdings Corporation
11.88
11.58
7
8
Saatchi & Saatchi
HSBC China, Huawei China, Bank Simpanan Nasional Malaysia
11.36
11.06
8
7
TBWA
Nissan Infiniti, CP Intertrade Thailand, Santos Group Indonesia
12.31
365mc Holdings Korea Project
10.87
9
9
JWT
China Auto Rental China, GSK Hong Kong, China Unicom China
10.50
Cargill India
9.98
10
10
Lowe
Burger King Malaysia, OLX India, Del Monte Foods Malaysia
10.85
11
11
Publicis
Coca-Cola Thailand, Audi Singapore, Zhuoyuan Iskandar Malaysia project
9.03
Burger King Singapore
8.27
12
12
Grey Group
DELL China project, Bakers Delight Australia, Touch 'n Go Malaysia project
7.60
SpiceJet India
7.02
13
14
Dentsu
7.00
China Unicom China
3.92
14
13
BBH
6.60
STB Singapore
3.44
15
15
DraftFCB
Nissan Malaysia project, ICBC HK project, Prabhat India
3.41
Stella Travel New Zealand
2.04
16
16
Iris
adidas Regional
1.00
1.00
17
17
SapientNitro
Microsoft Store Launch China, McLaren P1 China
0.80
0.80
18
18
Havas Worldwide
Del Monte India
0.40
0.40
19
19=
Wieden & Kennedy
0.00
0.00
20
19=
M&C Saatchi
Bank of Singapore Singapore, V8 Supercar Australia, MX mobile Australia
1.15
21
21
Bates
Relaxa Indonesia, Kumar Properties India, General Insurance Council India
1.22
AGENCY
RECENT WINS
Toshiba India project, Toyota Thailand project, Department of Tourism Philippines project Ikea Malaysia and Singapore, Clarks Global, Child Rights Organization Project India
RECENT LOSSES
9.42
David Jones Australia
(2.68)
(2.79)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ July 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
2
2
Carat
3
3
OMD
4
4
MediaCom
5
5
6
AGENCY
RECENT WINS
SCA China, Krungthai Bank Thailand, Galderma Philippines
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
21.34
Motor image Subaru Singapore
17.88
16.91
HBO Malaysia
15.61
25.41
SCA China
14.09
Siemens Global, Coca-Cola Vietnam,,bookmytable.in India
13.35
IYCF Bangladesh
11.39
Havas Media
CITI Bank Singapore, Motor image Subaru Singapore, Hanergy China
11.16
Yebhi.com India
10.21
7
MEC
Sony South East Asia, GE China IYCF Bangladesh,HBO Malaysia
10.23
CITI Bank Singapore
8.80
7
6
Initiative
Shiseido Thailand, KRBL India, F&N Interflavine Malaysia
6.30
6.05
8
8=
Universal McCann
Volkswagen Philippines, Sportingbet Australia, Shine Lawyers Australia.
8.36
5.28
9=
10=
PHD
World Kitchen Indonesia, Gstar Australia, Hotels.com Australia
4.86
Simple Singapore
4.34
9=
8=
Vizeum
Pernod Ricard Australia, Munchy's China, Touch 'n Go Malaysia
5.06
Burberry Malaysia
4.30
11
12
Dentsu Media
Panasonic Thailand, Red Bull Thailand, Butterfly Digital Entertainment Taiwan
5.35
Krungthai Bank Thailand
3.73
12
10=
Starcom MediaVest
Lumo Energy Australia, LaFarge Philippines, LineApp Philippines
7.73
Coca-Cola Vietnam
2.85
13=
13
Mindshare
All India Congress Committee India, Swiss International Air Lines India, Natraj Oil Mills India
12.32
Tan Chong Motor Singapore
1.75
13=
14
Maxus
Unitech India, Pilani Soft Labs India, HCL Technologies India
4.03
Enises China
1.72
BMW China, Sanook Shopping Thailand, Oriental Power Holdings Thailand, Spotlight Retail Group New Zealand Australia Salary Packaging Industry Association Australia, Catch of the Day Australia, Agile Property China
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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