www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ July 2013
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Y&R
Phillis Real Estate Project, Dai-Ichi Kikaku (Thailand) Project, Sci-Fleet Toyota
8.75
8.75
3
DDB
Westpac Bank, IKEA, IPSOS
7.65
7.65
3
4
Ogilvy
Fitness First, Janssen Pharmaceuticals, State Water
6.77
6.76
4
2
McCann WorldGroup
Nestle Project, State Water, Pioneer, Lion Dairy
5.29
5.29
5
5
Clemenger BBDO
Legacy, Tourism Australia
1.30
1.30
6
6
Lowe
Office of Road Safety
1.00
1.00
7
7
Leo Burnett
Peters Ice Cream, Symantec Project
0.94
0.94
8
8
Publicis
NT Tourism Project, Personalised Plates Queensland
1.05
9
9=
Grey Group
Bakers Delight, Department Of Immigration & Citizenship Project,General Healthcare Group Project
0.64
0.64
10
9=
JWT
Michelle Bridges
0.30
0.30
11
11
Dentsu
0.13
0.13
12=
12=
SapientNitro
0.00
0.00
12=
12=
Saatchi & Saatchi
0.00
0.00
12=
12=
Iris
0.00
0.00
12=
12=
Havas Worldwide
0.00
0.00
12=
12=
The Monkeys
0.00
0.00
12=
12=
BMF
0.00
0.00
12=
12=
Host
0.00
0.00
12=
12=
DraftFCB
0.00
0.00
20
21
TBWA
21
22
Droga5
22
20
M&C Saatchi
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Tabcorp , HotelClub Project, GYG Project, Telstra Project
VicHealth Brand Identity, V8 Supercar, MX Mobile Project
RECENT LOSSES
Peters Ice Cream
0.72
0.24
Pernod Ricard
(0.37)
0.00
Telstra Awards
(0.75)
0.70
David Jones
(3.13)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ July 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
3
MEC
Mitsubishi, Tiger Airways
3.33
3.28
2
1
ZenithOptimedia
NSW Island Tourism, MoneyGram, Parmalat, Merck
3.57
3.27
3
2
Mitchells
MCC, Specsavers
3.09
3.07
4
8
MediaCom
Siemens
3.28
5
4
Vizeum
Pernod Ricard, BMW, Soda Stream, Burberry
1.71
1.71
6
5
Havas Media
NSW Transport, LG Global
1.65
1.65
7
6
Initiative
Zoetis, The Athlete's Foot, CPA
1.45
1.45
8
7
Carat
Tourism California, Oodles, Danone and Murray Goulburn, Marriner Theatre
1.36
1.36
9
10
PHD
Hotels.com, Menarini, Bentley Motors, Gstar
1.34
1.14
10
9
IKON
Clinique, Estee Lauder, Bing Lee
1.05
iNova
0.90
11
12
Universal McCann
Shine Lawyers, Sportingbet
0.82
Burberry
0.57
12
11
Maxus
Dibella Coffee Digital Project
0.40
13
15
Mindshare
14
13
OMD
15
14
Starcom MediaVest
AGENCY
RECENT WINS
RECENT LOSSES
MyBudget Digital
2.33
0.40
0.40
LG Global
0.30
Australian Salary Packaging Industry Association, Catch of the Day, Tabcorp
1.98
The Athlete's Foot
0.28
Europcar Digital, Lumo Energy
0.59
Top Deck
(0.14)
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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