www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ July 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
2
McCann WorldGroup
Intel Project, Mengniu Dairy, Wyeth
2
1
Ogilvy
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
115.70
113.81
Tourism Victoria Project, SNF, UCB Project
95.73
93.13
Saatchi & Saatchi
Huawei Global Design, HSBC Premier, Cadbury
64.64
64.64
4
Publicis
ChangAn Car， 21-Super-Vita， Dangdang
35.39
35.39
5
5
JWT
China Auto Rental, China Unicom, STB
33.39
33.39
6
8
Leo Burnett
Vasto, BMW Greater China,China Mobile
20.84
20.84
7
12
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
18.90
18.90
8
11
DDB
Meizu, Tsing Tao, Oris, Shanshui Beer, KLM Golf Project
17.83
9
6
BBH
Clarks Global, Qoros Global
17.64
16.61
10
7
Grey Group
P&G Project, DELL Project, Artistry Project
16.22
16.22
11
9
Y&R
Ping An Bank, Huawei, Guiyang IFC
14.33
14.33
12
10
BBDO
Tourism Australia, Corneliani Project
10.55
10.55
13
13
SapientNitro
Microsoft Store Launch, McLaren P1
5.04
5.04
14
20
DraftFCB
Mengniu Dairy Group, CITIC Bank Credit Card, General Mills Project, Yangshengtang Project
8.44
15
14
TBWA
Nissan Infiniti, Bosch
0.95
0.95
16=
15=
Wieden & Kennedy
0.00
0.00
16=
15=
M&C Saatchi
0.00
0.00
16=
15=
WE
0.00
0.00
16=
15=
Iris
0.00
0.00
16=
15=
Havas Worldwide
0.00
0.00
21
21
Dentsu
2.02
(10.58)
22
22
Bates
Yili Products Digital
0.00
Tourism Australia
Calbee
Buick
17.83
3.06
(25.20)