www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ July 2013
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RANK THIS MONTH
RANK LAST MONTH
1
2
McCann WorldGroup
Intel Project, Mengniu Dairy, Wyeth
2
1
Ogilvy
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
115.70
113.81
Tourism Victoria Project, SNF, UCB Project
95.73
93.13
Saatchi & Saatchi
Huawei Global Design, HSBC Premier, Cadbury
64.64
64.64
4
Publicis
ChangAn Car， 21-Super-Vita， Dangdang
35.39
35.39
5
5
JWT
China Auto Rental, China Unicom, STB
33.39
33.39
6
8
Leo Burnett
Vasto, BMW Greater China,China Mobile
20.84
20.84
7
12
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
18.90
18.90
8
11
DDB
Meizu, Tsing Tao, Oris, Shanshui Beer, KLM Golf Project
17.83
9
6
BBH
Clarks Global, Qoros Global
17.64
16.61
10
7
Grey Group
P&G Project, DELL Project, Artistry Project
16.22
16.22
11
9
Y&R
Ping An Bank, Huawei, Guiyang IFC
14.33
14.33
12
10
BBDO
Tourism Australia, Corneliani Project
10.55
10.55
13
13
SapientNitro
Microsoft Store Launch, McLaren P1
5.04
5.04
14
20
DraftFCB
Mengniu Dairy Group, CITIC Bank Credit Card, General Mills Project, Yangshengtang Project
8.44
15
14
TBWA
Nissan Infiniti, Bosch
0.95
0.95
16=
15=
Wieden & Kennedy
0.00
0.00
16=
15=
M&C Saatchi
0.00
0.00
16=
15=
WE
0.00
0.00
16=
15=
Iris
0.00
0.00
16=
15=
Havas Worldwide
0.00
0.00
21
21
Dentsu
2.02
(10.58)
22
22
Bates
Yili Products Digital
0.00
Tourism Australia
Calbee
Buick
17.83
3.06
(25.20)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ July 2013
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
China Telecom, Agile Real Estate， Guangdong Development Bank
91.51
SCA China
73.87
2
2
Carat
BMW China Digital, Haier, COFCO, WuXianShiKong
69.14
Perfetti Van Melle
62.84
3
3
ZenithOptimedia
Krung thai Bank, SCA, JungKanJang
53.91
L’Oreal Project
43.83
4
5
Havas Media
DYK, Lion Systema Project, Dupont Project, Hanergy China Project
21.97
5
4
Mindshare
Royal Pet Food, Qoros, Jindong, Amway Nutrilite
33.39
6
12
MEC
General Electric,GEMS Education,Weetabix
14.62
14.62
7
6
MediaCom
Sony Asia Pacific, Fonterra, Pazzo Project
10.24
10.24
8
7
PHD
Norwegian Salmon Board
9.61
9.61
9
8
Vizeum
SAIC Datong, Munchy's, Jinluo Group, Munchy's
4.85
4.85
10
9
Universal McCann
Haier, Florentia Village, NTT
7.04
11
10=
Initiative
Ariston, CITIC Special Steel, Bose
2.24
2.24
12
13
Dentsu Media
0.00
0.00
13
10=
Starcom MediaVest
1.64
(8.05)
14
14
Maxus
AGENCY
RECENT WINS
Garuda Indonesia Global, Liby Search Project
1.26
RECENT LOSSES
21.97
LG Global
Burberry
Uni-President
15.12
2.32
(9.51)
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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