www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ July 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Pfizer Project, MAC Cosmetics Project, Novartis Project, AsiaHep Project
4.54
3.79
2
2
Leo Burnett
Twinings, Shun Hing Group Proejct, Pfizer Harmonet
0.87
0.87
3
3
DDB
HK Trade Development Council, Henderson, Bayer Regional
0.86
0.86
4
4
Grey Group
Wellcome
0.76
0.76
5
5
McCann WorldGroup
China Telecom Global, Adobe
1.35
0.60
6
6
TBWA
Infiniti Hong Kong Project, Art Basel Project, AIA
0.46
0.46
7
8
Y&R
0.41
0.41
8
7
Publicis
0.36
0.36
9=
9=
Lowe
Garuda Indonesia Global
0.20
0.20
9=
9=
JWT
GSK, K7 Computing
0.20
0.20
11
11
DraftFCB
Canon Project, Hong Kong Housing Society, ICBC Project
0.12
0.12
12
12
M&C Saatchi
British Council
0.10
0.10
13=
13
BBDO
Starbucks Corporation Project
0.01
0.01
14=
14=
Dentsu
0.01
0.01
15=
14=
Saatchi & Saatchi
0.00
0.00
15=
14=
Bates
0.00
0.00
15=
14=
Havas Worldwide
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ July 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
2
2
MediaCom
Cafe De Coral, VW, Air Seychelles
1.05
1.05
3
4
PHD
President Pharmaceutical, Golden Resources, KK Box
0.70
0.70
4
3
Vizeum
0.64
0.64
5
5
Mindshare
ITV, Taobao China Holding Limited, Modern Media Project
0.83
6
6
ZenithOptimedia
Nestle, New Media Group Project
0.34
7
7
Maxus
Venetian Sands, Nissin Cup Noodles, Venetian Macao
0.44
8
9
Havas Media
Qin Jia Yuan Publishing Project
0.22
0.22
9
8
Initiative
0.15
0.15
10
12
OMD
V Group, Danone, China Merchant Bank, Gatorade
0.53
11=
10=
MEC
0.00
0.00
11=
10=
Dentsu Media
0.00
0.00
13
13
Starcom MediaVest
Garuda Indonesia Global
0.11
(0.15)
14
14
Universal McCann
Coca-Cola Project
0.01
(0.50)
AGENCY
RECENT WINS
2.17
RECENT LOSSES
Luxottica
Landmark
2.17
0.43
0.34
PepsiCo
Fonterra
0.29
0.03
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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