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CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ July 2013
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
2
Mudra DDB
Municipal Corporation, Godfrey Philips, Moen, DCM Sriram
737.26
Amira Food
728.09
2
1
Ogilvy
National Skill Development Corporation, Adani Wilmar, Roche Project
453.79
Star Plus
453.79
3
3
Leo Burnett
Tata Capital Project, Cargill, Axis Bank Project, Birla Sunlife Mutual Fund Project
211.60
211.60
4
4
McCann WorldGroup
Indian Badminton League, Intel, livguard, VIP Industries
199.03
198.55
5
5
Lowe
The Wadia Group, Cotton Asia Textile Industries, OLX.in
96.84
96.84
6
17=
RK Swamy BBDO
Tourism Australia
77.20
77.20
7
7
Dentsu
Toshiba,Mandom, Suntory Narang, Max Healthcare
66.97
66.97
8
6
Grey Group India
Central Bank of India, Indiabulls Housing Finance Project, ICICI Bank
69.00
SpiceJet
44.87
9
8=
DraftFCB
Whirlpool, HCL Technologies, Polycab Wires,Prabhat
30.88
Abbott Digene
26.06
10
8=
Bates 141
Kumar Properties, General Insurance Council, IRDA
24.61
11
10
JWT
SpiceJet, K7 Computing, KidZania
48.25
12
11
Havas Worldwide
Del Monte
19.30
19.30
13=
12=
Contract Advertising
Star Plus
14.48
14.48
13=
12=
Rediffusion Y&R
Anandabazar Patrika, Abbott Digene
14.48
14.48
15
14
BBH
Child rights organisation Project
9.65
9.65
16
15
TBWA
Nissan Datsun
13.99
Style Spa
4.34
17
16
Publicis + Publicis Ambiance
Subway, Ariisto Realtors, KUL
3.38
Roche Project
2.90
18=
17=
M&C Saatchi
0.00
0.00
18=
17=
Percept
0.00
0.00
18=
17=
Law and Kenneth
0.00
0.00
18=
17=
Iris
0.00
0.00
18=
17=
Wieden & Kennedy
0.00
0.00
18=
17=
Madison Creative
0.00
0.00
24
24
Saatchi & Saatchi
0.00
AGENCY
RECENT WINS
RECENT LOSSES
24.61
Cargill
Experion
24.13
(14.48)
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MEDIA AGENCIES NEW BUSINESS LEAGUE India/ July 2013 ESTIMATED OVERALL YTD REVENUE (Crore)
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
Lintas Media Group
Canvera, Greenply Laminates, John Deere Tractors, KRBL
164.77
164.77
3
Lodestar Universal
Santoor
120.63
120.63
3
2
OMD
Nova Medical Centers, Go Daddy India, Adlabs Imagica
147.16
SCA
118.21
4
6
Havas Media
Simmtronics, Neo Milk, Shaadi.com
136.07
Maxx Mobiles
102.29
5
4
Maxus
Unitech, HCL Technologies, Prabhat
99.64
99.64
6
5
MediaCom
bookmytable.in, Mars Wrigley
89.26
89.26
7
8
ZenithOptimedia
SCA, Gopal Zarda, Panasonic, Intuit
104.22
Unitech
75.27
8
7
Mindshare
All India Congress, Swiss Air, Natraj Oil Mills
126.64
LG
68.74
9
12
Starcom MediaVest
HCL Technologies, Danaher Specialty Products, Hostgator
79.61
10
9
Carat
Tzinga, Mosons Extractions, Hector Beverages
35.64
Luxottica
25.99
11
10=
MEC
Butterfly, Dixcy Scott, Bluestone, HAW PAR
50.66
Ruchi Soya
19.30
12
10=
Dentsu Media
Mandom, Suntory Narang
12.45
12.45
13
13
Madison Media
Maxx Mobiles, Ruchi Soya
69.96
4.34
14=
14=
PHD
0.00
0.00
14=
14=
TME
0.00
0.00
14=
14=
Allied Media
0.00
0.00
17
17
Vizeum
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
65.14
TTK Healthcare
(9.65)
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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