www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ July 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Lowe
Garuda Indonesia Global
1.00
1.00
2
2
McCann WorldGroup
UDC Project, Perfetti Van Melle,CIMB Project
0.80
0.80
3
13
Fortune Indonesia
Dulux AkzoNobel Decorative, Takeda Indonesia, Djarum
0.79
0.79
4=
3=
DDB
PT Idea Karya Indonesia, Bloomberg TV
0.60
0.60
4=
3=
Grey Group
Orang Tua Group, DSG Surya Mas Indonesia Projects
0.60
0.60
4=
5
Ogilvy
Swiss Re, Jasa Marga Project,Pertamina Project
0.64
7
9
Dentsu
Calpis Indonesia, TETRA PAK, Semen Gresik,Suzuki Project
0.54
0.54
8
6
TBWA
Santos ABC Coffee, Gudang Garam Project, Intel Project
0.53
0.53
9
7=
JWT
Indosat IM3, Matrix and Mentari
0.50
0.50
10
10
Y&R
Danone, LG Project, XL Indonesia, Surya
0.48
0.48
11
11
Bates
Relaxa, Unilever Digital
0.37
0.37
12
12
Publicis
Periplus Bookshop Project, Periplus
0.26
13=
7=
Leo Burnett
Twinings Project
0.00
0.00
13=
14=
BBDO
0.00
0.00
13=
14=
Saatchi & Saatchi
0.00
0.00
13=
14=
Havas Worldwide
0.00
0.00
13=
14=
M&C Saatchi
0.00
0.00
13=
14=
DraftFCB
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
CIMB Project
Qantas Project
0.60
0.25
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ July 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Starcom MediaVest
General Electric, Garuda Indonesia Global
2.38
2
Dentsu Media
Kansai Paint, Semen Indonesia, Perusahaan Gas Negara
2.31
3
3
Havas Media
H&M
1.88
1.88
4
12=
MEC
Sony Electronics
0.95
0.95
5
4
Mindshare
Sampoerna Foundation, Aegon, Catepillar
0.80
0.80
6
5
Universal McCann
DRTV, Bloomberg TV, PT Hutchison CP Telecommunications, Lee Kum Kee
0.80
7
7
MediaCom
Fonterra
0.63
8
6
ZenithOptimedia
SucorInvest, Hankook
0.75
9
8
Carat
FIF, Philip Morris Digital
0.35
0.35
10
9
PHD
Mitsubishi Electric, Ganda Group, World Kitchen Project
0.32
0.32
11
10
Vizeum
Burberry
0.13
0.13
12
11
Touchpoint
PT Mowilex Indonesia, Pharos Indonesia, Changhong Electric Indonesia
0.10
0.10
13
12=
Initiative
JNJ
0.25
0.00
14
14
Maxus
Nikon Project, Invida
0.27
PT Hutchison CP Telecommunications
(0.11)
15
15
OMD
BEL Group, Yamaha Manufacturing
0.10
Sony
(1.20)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
2.38
Garuda Indonesia
Burberry
2.31
0.68
0.63
Invida
0.60
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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