www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ July 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Honda Motorcycles Japan, JCB Card Project, IHG Project
8.92
8.92
2
4
Ogilvy
Clarion Project, Orix Bank AirAsia, Jawbone
1.60
1.60
3
6
TBWA
1.31
1.31
4
5
Y&R
Tokyu Corporation, Xing, Nikon Project
0.72
0.72
5
7
DDB
Takeda
0.38
0.38
6=
2
BBDO
Old Navy, Tourism Australia
0.30
0.30
6=
3
Leo Burnett
Smirnoff, Pfizer, Mini BMW, Scoot Airlines
0.30
0.30
8
8=
JWT
STB
0.08
0.08
9
11=
Wieden & Kennedy
0.05
0.05
10=
8=
Dentsu
0.00
10=
11=
Publicis
0.00
0.00
10=
11=
Havas Worldwide
0.00
0.00
10=
11=
Saatchi & Saatchi
0.00
0.00
10=
11=
Bates
0.00
0.00
10=
11=
Lowe
0.00
0.00
10=
11=
Grey Group
0.00
0.00
10=
11=
DraftFCB
0.00
0.00
18
10
M&C Saatchi
0.00
(0.30)
AGENCY
RECENT WINS
Honda Project, JCB Card Project
RECENT LOSSES
Old Navy
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Japan/ July 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Dyson, Jaguar Land Rover, Mondelez
1.63
2
2
Universal McCann
JNJ Regional
1.28
3
3
Vizeum
0.37
0.37
4
6=
MediaCom
0.30
0.30
5
6=
ZenithOptimedia
0.29
0.29
6
4
MEC
0.22
0.22
7
5
Carat
0.13
0.13
8
6=
MPG
0.02
0.02
9=
6=
PHD
0.00
0.00
9=
6=
Starcom MediaVest
0.00
0.00
11
11
OMD
0.25
(0.13)
AGENCY
RECENT WINS
Activision Blizzard, Japan National Tourism Organization, Toyota Tsusho Corporation
GIA
RECENT LOSSES
1.63
Burberry
0.91
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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