www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ July 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Honda Motorcycles Japan, JCB Card Project, IHG Project
8.92
8.92
2
4
Ogilvy
Clarion Project, Orix Bank AirAsia, Jawbone
1.60
1.60
3
6
TBWA
1.31
1.31
4
5
Y&R
Tokyu Corporation, Xing, Nikon Project
0.72
0.72
5
7
DDB
Takeda
0.38
0.38
6=
2
BBDO
Old Navy, Tourism Australia
0.30
0.30
6=
3
Leo Burnett
Smirnoff, Pfizer, Mini BMW, Scoot Airlines
0.30
0.30
8
8=
JWT
STB
0.08
0.08
9
11=
Wieden & Kennedy
0.05
0.05
10=
8=
Dentsu
0.00
10=
11=
Publicis
0.00
0.00
10=
11=
Havas Worldwide
0.00
0.00
10=
11=
Saatchi & Saatchi
0.00
0.00
10=
11=
Bates
0.00
0.00
10=
11=
Lowe
0.00
0.00
10=
11=
Grey Group
0.00
0.00
10=
11=
DraftFCB
0.00
0.00
18
10
M&C Saatchi
0.00
(0.30)
AGENCY
RECENT WINS
Honda Project, JCB Card Project
RECENT LOSSES
Old Navy
0.00