www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ July 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Nokia Project, Proton, HTC,Fitness First
1.48
1.48
2=
2
Dentsu
Mandom, Hitachi, Rafale malaysia
0.90
0.90
2=
5=
Ogilvy
Hong Leong Group, Lafarge Cement Project, Securities Commission Malaysia
0.90
0.90
4=
3
McCann WorldGroup
Country Garden Property Project, Kenny Rogers
0.80
0.80
4=
5=
BBH
Ikea
0.80
0.80
6
4
Lowe
Burger King, Del Monte Project, Paramount Properties Project,
0.71
0.71
7
9
Saatchi & Saatchi
Durex,Bank Simpanan Nasional
0.60
0.60
8
12=
DraftFCB
Nissan Project
0.40
0.40
9
7
JWT
STB
0.30
0.30
10
18
Grey Group
Touch 'n Go Project
0.34
0.26
11
8
TBWA
Bank Kerjasama Rakyat, Setia Eco Glades Project, New Zealand Natural
0.19
0.19
12
10
Y&R
0.08
0.08
13
12=
Publicis
0.03
0.03
14
12=
Havas Worldwide
0.00
0.00
15
12=
M&C Saatchi
0.00
0.00
16
12=
Bates
0.00
0.00
17
12=
BBDO
0.00
0.00
18
11
Leo Burnett
AGENCY
RECENT WINS
CCM Pharma Project, Zhuoyuan Iskandar Project
E&O Victory Annexe Project, City Properties Project, Prime Minister Office
0.35
RECENT LOSSES
Proton
(0.45)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ July 2013
RANK THIS MONTH
RANK LAST MONTH
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1
2
13
3
5
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
ZenithOptimedia
Maybank Group, Henkel, Hankook, SCA
1.38
0.88
MEC
Sony Electronics, Pantai Education Project, Himalaya, HBO
1.05
Henkel
0.81
MediaCom
Fonterra
0.78
Mundi Pharma
0.70
2=
Maxus
Tesco, Bank Negara
0.64
0.64
5
2=
Starcom MediaVest
Acer, Garuda Indonesia Global
0.92
0.55
6=
6=
Universal McCann
Johnson & Johnson Project, Toyo Tire and Rubber, JNJ
0.67
6=
6=
Havas Media
Mundi Pharma
0.50
0.50
8
4
Dentsu
Elegantology Gallery & Restaurant
0.48
0.48
9
10
Initiative
Forever Living, Amazon, Landmark Project, F&N, Cerebos Pacific Project
0.21
0.21
10=
12
Carat
Kidzania Project, Tiffany & Co Project, Honda Malaysia Project
0.18
10=
6=
Mindshare
10=
11
PHD
13
9
14
14
Burberry
HBO
0.50
0.15
0.15
0.15
Nexus, Poh Kong, Transitions Lens
0.15
0.15
Vizeum
Burberry, PT. Kaldu Sari Nabati, Multimedia Develoment,Touch N Go
0.29
Burberry
0.13
OMD
Puteri Harbour Family Theme Park, Toyo Tires, Genting Malaysia Berhad, Ginvera, Luxottica
1.18
SCA
(1.05)
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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