www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ July 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Nokia Project, Proton, HTC,Fitness First
1.48
1.48
2=
2
Dentsu
Mandom, Hitachi, Rafale malaysia
0.90
0.90
2=
5=
Ogilvy
Hong Leong Group, Lafarge Cement Project, Securities Commission Malaysia
0.90
0.90
4=
3
McCann WorldGroup
Country Garden Property Project, Kenny Rogers
0.80
0.80
4=
5=
BBH
Ikea
0.80
0.80
6
4
Lowe
Burger King, Del Monte Project, Paramount Properties Project,
0.71
0.71
7
9
Saatchi & Saatchi
Durex,Bank Simpanan Nasional
0.60
0.60
8
12=
DraftFCB
Nissan Project
0.40
0.40
9
7
JWT
STB
0.30
0.30
10
18
Grey Group
Touch 'n Go Project
0.34
0.26
11
8
TBWA
Bank Kerjasama Rakyat, Setia Eco Glades Project, New Zealand Natural
0.19
0.19
12
10
Y&R
0.08
0.08
13
12=
Publicis
0.03
0.03
14
12=
Havas Worldwide
0.00
0.00
15
12=
M&C Saatchi
0.00
0.00
16
12=
Bates
0.00
0.00
17
12=
BBDO
0.00
0.00
18
11
Leo Burnett
AGENCY
RECENT WINS
CCM Pharma Project, Zhuoyuan Iskandar Project
E&O Victory Annexe Project, City Properties Project, Prime Minister Office
0.35
RECENT LOSSES
Proton
(0.45)