www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand/ July 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Fitness First, Pandora, Purina, Department of Finance Project
2.29
2
2
BBDO
Tourism Australia
1.60
3=
4
DDB
NZ Lotteries, NZ Aids Foundation, George Weston Foods Project, PZ Cussons, Rialto Television
0.94
3=
3
Y&R
Westfield, Cityfitness
0.94
0.94
5
5
DraftFCB
Flight Centre, Tegel Foods, Salvation Army Project, Paper Plus Group
0.38
0.05
6
6
TBWA
Pernod Ricard
0.02
0.02
7=
7=
Saatchi & Saatchi
0.00
0.00
7=
7=
JWT
0.00
0.00
7=
7=
Grey Group
0.00
0.00
7=
7=
Leo Burnett
0.00
0.00
7=
7=
Publicis
0.00
0.00
7=
7=
Havas Worldwide
0.00
0.00
7=
7=
McCann WorldGroup
0.00
0.00
7=
7=
Lowe
0.00
0.00
7=
7=
M&C Saatchi
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Pernod Ricard
2.27
1.60
Tourism Australia
0.94
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand/ July 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
3
OMD
Motorcorp, Dynamo Communications, Pacific Equities Project
2.21
2.21
2
1
Carat
Dick Smith Electronics, Spotlight Retail Group
0.92
0.92
3
2
PHD
MYOB, Griffins Food, Tax Refunds, Apropos, Pacific Brands
0.42
0.42
4
4
MediaCom
1Cover Insurance, Pharmacare
0.25
0.25
5
5
Starcom MediaVest
Europcar Digital
0.10
0.10
6=
6=
MEC
0.00
0.00
6=
6=
MPG
0.00
0.00
6=
6=
Mindshare
0.00
0.00
6=
6=
Universal McCann
0.00
0.00
10
10
ZenithOptimedia
AGENCY
RECENT WINS
Palmer's
0.10
RECENT LOSSES
Motorcorp
(0.05)
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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