www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ July 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Purina, Abenson project, Moneygram Project, ACS
5.51
5.51
2
3
Publicis
Asia Brewery, Blackberry, Motortrade
1.24
1.24
3
2
Leo Burnett
Puregold, P&G, Samsung
1.07
1.07
4
16
BBDO
First Philippine Holdings Corp, YMPH, Monde Nissin Project,Mega Lifesciences Project
1.11
0.81
5
4
DDB
Garden Barn Project, Samsung Project, Resorts World Project PLDT Telpad
0.52
0.52
6=
5
Ogilvy
Mundipharma, Enervon Activ, AIM ProjectďźŒWyeth Philippines Project
0.48
0.48
6=
6
Grey Group
Department of Finance, Andoks Corporation, NUR Nissin Pasta Express
0.48
0.48
8
7
TBWA
Alaska NutriBuild 345 Project, Luxasia Majolica Majorca Project, MCC Project
0.32
0.32
9
9
Y&R
Land Bank of the Philippines Project, Pascual Laboratories,Energen
0.29
0.29
10
15
Dentsu
Department of Tourism,
0.20
11=
8
JWT
STB
0.00
0.00
11=
10=
Havas Worldwide
0.00
0.00
11=
10=
Bates
0.00
0.00
11=
10=
Saatchi & Saatchi
0.00
0.00
11=
10=
M&C Saatchi
0.00
0.00
11=
10=
DraftFCB
0.00
0.00
17
17
Lowe
0.03
(0.72)
AGENCY
RECENT WINS
Total Excellium Project, NutriAsia Project
RECENT LOSSES
YMPH
0.19
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ July 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2=
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
ZenithOptimedia
Netpreneur, Galderma, Holcim
1.40
Havas Media
KakaoTalk, Pascual Digital, MYPHONE Project
0.99
0.99
4
Starcom MediaVest
Raffles, Philippines Airlines, LineApp, LaFarge
1.23
0.99
4
8
MEC
Sony Electronics, Ramon Magsaysay
0.94
0.94
5
2=
MediaCom
UPMC, Bank De Oro, DPC
1.13
Mundi Pharma
0.83
6
6
Universal McCann
Volkswagen, Honda Motorcycle Project, JNJ
0.69
Burberry
0.65
7
5
Vizeum
Burberry, Pag-IBIG Fund
0.54
0.54
8
7
Carat
Resorts World Sentosa, JV Para sa Bayan Project, Honda
0.27
0.27
9
-
Dentsu
Kumon Philippines Project, BPI Investment Management Project,
0.18
0.18
10
9
Maxus
Bridgestone
0.06
0.02
11
10
Initiative
0.00
0.00
12
11=
PHD
0.06
(0.24)
13
13
Mindshare
14
11=
OMD
Saffron Hill Phils, Tramper Retailers, Millward Brown
Red Diamond Trading, SM Mart Project, Kettle Foods, Ginebra San Miguel Project
Watsons Philippines
1.38
0.10
Goldilocks
(0.45)
0.29
Sony
(1.01)
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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