www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ July 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Everlight Chemical Project, Black As Chocolate Project, Taiwan Land Development Corporation
4.15
4.15
2
2
Leo Burnett
Samsung Electronics, Coca-Cola Project, Line
1.01
1.01
3
3
DraftFCB
Leotek Electronics, Heineken International
0.51
0.51
4
4
McCann WorldGroup
Family Mart 25th Anniversary Campaign
0.47
0.47
5
5
DDB
Marukyo
0.31
0.31
6=
6=
BBDO
0.00
0.00
6=
6=
JWT
0.00
0.00
6=
6=
TBWA
0.00
0.00
6=
6=
Bates
0.00
0.00
6=
6=
Havas Worldwide
0.00
0.00
6=
6=
Grey Group
0.00
0.00
6=
6=
Y&R
0.00
0.00
6=
6=
Publicis
0.00
0.00
6=
6=
Saatchi & Saatchi
0.00
0.00
15
15
Lowe
0.00
(0.08)
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ July 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
Nikon, Atomic Energy Council Project, West Lake Resortopia
0.88
T.G.I. Friday's
0.85
2
2
Mindshare
Good Luck Corporation, Jetstar, Ganso
0.79
LG
0.69
3
6
MediaCom
Fonterra
0.38
0.38
4
8
Dentsu Media
E-games.com, Butterfly Digital Entertainment,SmallVille
0.40
0.36
5
3
Vizeum
APTG Telecom, Burberry
0.35
0.35
6
7
ZenithOptimedia
Mayuki, Sebamed, Oguma
0.49
7
5
Carat
Mitsubishi Electric Refrigerator, Zurich Insurance
0.35
0.33
8
11
Havas Media
Haiwaiian Airlines Project
0.31
0.31
9
4
Starcom MediaVest
BMW Proejct, T.G.I. Friday's, Sofei
0.33
0.28
10
12=
Maxus
0.10
0.10
11
10
Initiative
Leotek, Oguma Project
0.09
0.09
12
9
Universal McCann
PokerStars, iPeen, Sunstar, Wonderful Food
0.25
13
12=
PHD
14
14
OMD
AGENCY
RECENT WINS
RECENT LOSSES
BMW Project
Burberry
0.00 Glorystar Communication, Geosun Advertising Project, Interpublic Project
0.11
0.34
0.04
0.00
Fonterra
(0.14)
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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