www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ July 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
SCB Project, TMB Bank Project, Taiwan Trade Center Project
3.40
2
2
McCann WorldGroup
Kbank, Coca-Cola Project, TMB
2.99
3
3
BBDO
Siam Piwat, Charoen Pokphand Food, TISCO Bank
1.75
1.75
4
5
DDB
Siriraj Piyamaharajkarun, Excella, KMP
1.08
1.08
5
4
Leo Burnett
KTB, IP Trading, CPF Sausage, PTT Exploration and Production Public
1.29
SCB Project
0.99
6
6
TBWA
EGAT, Siam Makro, ME-O Project
1.58
PTT Exploration and Production Public
0.97
7
9
Dentsu
SCG Haim Project Proejct, Pruksa Real Estate Project, Toyota Motor Project
0.96
0.96
8
7
Saatchi & Saatchi
Thanachart Bank
0.50
0.50
9
11=
JWT
0.30
0.30
10
8
Lowe
MK Suki, AP, Garuda Indonesia Global
0.80
11
10
Publicis
Coca-Cola
0.07
0.07
12=
11=
Grey Group
0.00
0.00
12=
11=
Y&R
0.00
0.00
12=
11=
M&C Saatchi
0.00
0.00
12=
11=
Havas Worldwide
0.00
0.00
16
16
DraftFCB
AGENCY
RECENT WINS
Cerebos Project
0.01
RECENT LOSSES
3.10
CP-Meiji Yogurt
Excella
New Concept Product
2.69
0.20
(0.07)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ July 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Carat
Scotch Industrial, Sanook Shopping, Oriental Power
1.41
1.41
2
1
Initiative
Shiseido Tsubaki, Shiseido Ibuki, Microsoft Project
1.29
1.29
3
2
ZenithOptimedia
Henkel Hair Care, Siam City CementKrung Thai Bank,
1.25
1.25
4
12
MEC
Sony Electronics, Mitsubishi Lancer
1.40
DTAC
0.78
5
4
MediaCom
Bertram Chemical, Optical 88, Index Living Mall
0.78
Mundi Pharma
0.70
6
5
Starcom MediaVest
Electric Generating Authority of Thailand
0.67
PTTEP
0.52
7
10
MPG
Sofitel
0.44
0.44
8
6
Maxus
Seleco Seaweed, PTTEP, Boonrawd, Millcon Steel
0.36
0.36
9
7
Dentsu Media
Red Bull, Tonson Project, Versus Project
0.76
10
8
PHD
Phatra Securities, Bangkok Writer, Finlandia Project
0.28
0.28
11
11
Universal McCann
Line(Application)
0.16
0.16
12
9
Vizeum
Wrigley
0.11
0.11
13
13
Mindshare
14
14
OMD
AGENCY
RECENT WINS
The First Thai Brush, MY Consultants, PTT
RECENT LOSSES
Krung Thai Bank
0.34
0.00
Boonrawd
(0.19)
0.31
Sony
(1.77)
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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