www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam/ July 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
DDB
Vinamilk, IFS Project, Vinamilk Goldsoy Project, Heineken Digital Project Abbott Project
1.70
1.70
2
1
Lowe
Coca-Cola, Bel Project, Q Mobile Project
1.70
1.70
3
3
Ogilvy
Nam Duoc Project, Zalo Project, Bao Xuan Project
0.48
0.48
4
4
Y&R
Remy Martin, Burger King Project
0.41
0.41
5
5
Dentsu
Moc Chau Milk Project
0.25
0.25
6
6
Leo Burnett
FrieslandCampina, Prudential, VP Bank
0.05
0.05
7
7
Grey Group
Coca-Cola Project
0.04
0.04
8=
8=
TBWA
0.00
0.00
8=
8=
BBDO
0.00
0.00
8=
8=
JWT
0.00
0.00
8=
8=
Bates
0.00
0.00
8=
8=
Publicis
0.00
0.00
8=
8=
Havas Worldwide
0.00
0.00
8=
8=
DraftFCB
0.00
0.00
8=
8=
Saatchi & Saatchi
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam/ July 2013
RANK THIS MONTH
RANK LAST MONTH
1
5
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
MediaCom
Coca-Cola, AVG Pay TV
0.38
12
MEC
Sony Electronics
0.10
3
2
OMD
Devondale, FV Hospital, A&T
0.03
Sony
0.03
4=
1
Dentsu Media
Kokuyo Project, Moc Chau Milk Project
0.00
TH Milk
0.00
4=
3=
PHD
TH Milk, Wonderfarm
0.00
0.00
4=
3=
Mindshare
Hoa Thi Phu, Cerebos, Vitasoy Soy Milk
0.00
0.00
4=
6
Maxus
Provence, Enesis
0.00
0.00
4=
7
Havas Media
Mundi Pharma
0.00
0.00
4=
8
ZenithOptimedia
Masan, Vietnam International Bank
0.00
4=
9
Carat
MacCoffee
0.00
0.00
4=
10=
Initiative
0.00
0.00
12
10=
Starcom MediaVest
0.00
Mundi Pharma
0.38
0.10
Fonterra
Coca-Cola
0.00
(1.00)
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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