R3 2022 June New Business League - Philippines

2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Jun 2022 RANK THIS MONTH

RANK LAST MONTH

1

2

Ogilvy

Coca-Cola Company, Facebook, Nestlé,Unilever

2

1

Dentsu

Chowking Food Corp.

3

3

DDB

4

4

McCann WorldGroup

5

5

BBDO

AGENCY

RECENT WINS

Department of Health (DOH) Project, APEC Schools Project, Xtreme Appliances Project PJS Law Firm Project, Galderma Project, Ezyhaul Project FMCG Client

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

1.6

1.6

16

3.1

3.1

37

0.7

0.7

5

0.4

0.4

6

0.3

0.3

5

2022(Jan-Jun)

6.1

69

2021(Jan-Jun)

2.5

28

144.6%

146.4%

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

YoY Comparison:

1

2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / Jun 2022 RANK THIS MONTH

RANK LAST MONTH

1

6

OMD

2

2

Carat

3

1

Universal McCann

4

3

Havas Media

5

5

Mindshare

6

AGENCY

Performics

RECENT WINS

Reebok, Unilab Universal Robina Corporation, The Insular Life Assurance tourism promotions board philippines - Global Media Project, JS Unitrade - EQ Diapers, Eneos Philippine Airlines (PAL), Philippine National Bank Kyndryl Project, Oppo, General Mills, Savencia Universal Robina Corporation Project

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

1.24

4

0.46

14

0.4

0.43

3

0.3

0.34

2

0.3

0.28

5

0.3

0.25

1

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

1.2 0.6

Oppo

7

7

PHD

Skechers

0.2

0.20

1

8

12

Initiative

ESPRIT, Watsons App Project

0.2

0.17

2

0.3

0.16

5

9

4

Wavemaker

Paymaya AOR (Affiliate Marketing), Uniqlo Philippines

10

8

OMG

Angkas

0.2

0.15

1

11

9

dentsu X

Villarica

0.1

0.09

7

12

10

iProspect

Food Client

0.0

0.01

1

2022(Jan-Jun)

3.4

46

2021(Jan-Jun)

4.2

35

-19.3%

31.4%

2022 Creative & Media (Jan-Jun)

9.5

115

2021 Creative & Media (Jan-Jun)

6.7

63

41.3%

82.5%

ESPRIT

YoY Comparison:

YoY Comparison:

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

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