R3 2023 June New Business League - APAC

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Ogilvy TUV SUD Hong Kong Project, Kellogg's Singapore Retainer, Go Healthy New Zealand Project 31.5 31.5 184 2 2 BBDO L'OCCITANE Japan Project, GUNZE Japan Project, SVW China 26.3 26.3 80 3 3 DDB T.C. Pharma-chem Co., Ltd. Thailand Project, Vita Hong Kong Project, Garden Hong Kong Project, SOGO Hong Kong Project 18.8 18.8 57 4 4 Grey Group ASUS Hong Kong Project, Procter & Gamble (P&G) Korea Project 18.1 17.4 66 5 7 Dentsu Hero MotoCorp Limited India, Investa Australia, Vicinity Australia 15.7 15.7 140 6 5 IPG Health Pfizer Global 15.0 15.0 1 7 6 M&C Saatchi Group Paneco Singapore, Vedantu India Project , Raena Beauty Indonesia Project 14.5 14.5 39 8 9 VMLY&R UCB Dermatology Japan, WLY China, Hangzhou Youhang Tech China 11.8 11.8 54 9 8 Havas Worldwide Fonterra Malaysia Project, POWER ROOT Malaysia, The Printers (MYSORE) Pvt Ltd India Project 11.7 11.7 35 10 10 Wunderman Thompson VIVO Mobile Pvt. Ltd. India Project, Hafele India Project, RPG Group India Project 6.3 6.3 41 11 14 Mullenlowe Group Migros Turkey, Lazada Singapore Project, Singlife Singapore Project 5.0 5.0 29 12 11 McCann Worldgroup Shree India, Bosch India, Starbucks China Project 4.8 4.8 25 13 13 Wondrlab Bajaj Auto India Project, Philips Domestic Appliances India Limited India, ICICI Securities Limited India Project 2.7 2.7 119 14 12 R/GA QuickBooks Australia, Fujitsu Japan, Shiseido Digital Strategy Japan 2.3 2.3 12 15 15 Wieden & Kennedy Riot Games China 2.0 2.0 1 16 17 TBWA BMW China, Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia 1.8 1.8 4 17 16 Centrick Kirloskar - Industrial Engines India, EFL CSR Project India, Kirloskar Oil Engines Corporate Film India 1.6 1.6 7 18 18 Atomic212 Tourism Northern Territory / Northern Territory Government Australia, Unikrn Esports Australia 1.3 1.3 3 19 19 ThinkerBell Fight Food Waste Australia Project, Kx Pilates Australia Project, The Reject Shop Australia 1.1 1.1 3 20 36 Apparent Australian Fashion Council Australia, Data Kinetic Australia 0.9 0.9 7 2023 (Jan-Jun): 192.8 912 2022 (Jan-Jun): 276.6 1,476 YoY Comparison: -30.3% -38.2%

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Mindshare Meituan-KeeTa Hong Kong, Godrej Indonesia, Bank Jago Indonesia 46.0 Chabaa Bangkok Co.,Ltd. Thailand 41.7 84 2 2 Wavemaker Reckitt Benckiser India , Pernod Ricard India , KRBL Limited India 37.1 Foodpanda Philippines 36.6 41 3 3 OMD AMART Australia Australia, Brillon (SC Johnson) India, Interislander New Zealand 12.8 12.5 42 4 4 EssenceMediacom Vivo India Technology, Club Med China, Reckitt Benckiser Indonesia Toiletries_and_PersonalCare 11.3 11.2 24 5 5 Initiative Crown Casino & Resorts Australia, Goodman Fielder (Retail Division) Australia 11.0 10.2 29 6 8 NP Digital NDHGO India, PNB India, Acuvate India 9.2 9.2 120 7 6 Publicis Media Pfizer Global 7.5 7.5 1 8 7 PHD Adhinath Agro India, RYZE (Phillip Morris) India, Jollibee Hong Kong 7.2 7.2 33 9 9 Havas Media Avis Budget Group Australia, Capri Global Capital Limited (CGCL) India, Lvaish Buildmart pvt ltd India 6.5 6.0 27 10 10 LS Digital QuickHeal India, Aditya Birla Paint India, Cipla India 5.8 5.8 55 11 12 Dentsu X Nice Israel Digital, Kao (Taiwan) Corporation Taiwan Project, Pt. Suzuki Indomobile Motor Indonesia 5.0 4.6 43 12 13 iProspect PETRONAS Malaysia, Honda Automobile Thailand, PTT Public Company Thailand 4.4 4.4 68 13 11 Hearts & Science V Credit Hong Kong, MOX by Standard Chartered Hong Kong 4.2 4.2 9 14 14 Carat Thai Health Promotion Foundation Thailand, Realme (PT. Global Mobile Indonesia) Indonesia 3.3 3.1 69 15 15 Ryvalmedia Live Nation - Affiliate Projects Australia, Deaf Connect Australia, NBL - Dreamcourts Australia 1.9 1.9 23 16 16 Mediahub Esprit Global 1.5 1.5 1 17 17 m/SIX Associate Industries Limited Pakistan Won, Oil World Pvt Ltd Pakistan Won 1.3 1.3 13 18 18 Atomic 212 Red Rooster Australia, Oporto Australia, Chicken Treat Australia 1.4 1.1 4 19 20 Omnicom Media Group Phillips Domestic Appliance India, Jaguar Land Rover India India, Garden Hong Kong Project 0.5 0.5 3 20 19 Thinkerbell Country Road Group Australia, The Reject Shop Australia 0.4 0.4 2 2023 (Jan-Jun): 166.3 691 2022 (Jan-Jun): 156.9 787 YoY Comparison: 6.0% -12.2% 2022 Creative & Media (Jan-Jun): 359.1 1,603 2021 Creative & Media (Jan-Jun): 433.5 2,263 YoY Comparison: -17.2% -29.2% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.

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