2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 IPG Health Pfizer Global 150.0 150.0 1 2 6 Dentsu Apple TV+ US 32.6 32.6 56 3 2 Wieden & Kennedy MLB US, Chili's US Project, Amazon Prime Global, Allstate US, 22.3 22.3 6 4 3 R/GA JPMorgan Wealth Management US, Samsung Gaming US, JPMorgan 10.0 10.0 14 5 4 Ogilvy Verizon US B2B 9.1 8.1 6 6 5 VMLY&R Texas A&M US, Alicorp US, ADT US, Conn's HomePlus US 6.1 6.1 16 7 44 DDB The Aspen Group US, Gift of Life US Pro Bono / Project, Manscaped US 5.0 5.0 5 8 11 M&C Saatchi Group JPMorgan Chase US, Communities in Schools US, Science in Sport US, 4.7 4.7 12 9 7 Code and Theory Finance Client 4.5 4.5 6 10 8 Accenture Song Edward Jones US 4.0 4.0 1 11 9 Terri & Sandy NestléHealth Science US 3.0 3.0 1 12 - FCB Intuit Quickbooks US 3.0 3.0 1 13 14 MullenLowe Group Geico US Project, La-Z-Boy US Project, US Golf Association (USGA) 2.9 2.9 4 14 10 Leo Burnett Maker's Mark Global, Tillamook US 2.9 2.9 6 15 12 Grey Group CPAC US Project, Valneva US Project, Boehringer Ingelheim 2.5 2.5 7 16 13 Saatchi & Saatchi Sierra Nevada Brewing Company, Campbell Soup Company 2.4 2.4 3 17 15 Havas Worldwide DANONE US, Enterprise Holdings US, DICKIES US, Mike’s Amazing 1.8 1.8 5 18 16 Tombras Casey's US, BMW Motorrad US Creative & Social & CRM 1.2 1.2 3 19 17 Hawkeye TALKING RAIN BEVERAGE COMPANY, ReadyRefresh 1.0 1.0 5 20 18 Wpromote Samsung Display US 1.0 1.0 1 2023 (Jan-Jun) 257.4 191 2022 (Jan-Jun) 174.2 189 YoY Comparison: 47.8% 1.1% US / Jun 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Publicis Media Signet Jewelers US, Pfizer US 100.3 100.3 2 2 2 Omnicom Media Group L'Oreal US 60.0 60.0 1 3 - Mediabrands Bristol Myers Squibb DTC Brand US 22.5 22.5 2 4 3 Camelot Hardee’s and Carl’s Jr. US 15.0 15.0 1 5 4 Starcom Rite Aid Corporation US 12.5 12.5 2 6 5 Wpromote Brightspeed US, Nestle Purina US, Self Esteem Brands 4.8 4.8 6 7 7 Dentsu x Kroger US, Max Mara US, Crayola US, McCormick & Co US & Canada 4.7 4.7 6 8 8 PHD Philips Domestic Appliances Global 3.8 3.8 1 9 9 Mediahub Schwan’s company Brands US, Esprit Global, Lodge Cast Iron US 2.9 2.9 3 10 11 Mediaplus Siemens Global 2.5 2.5 1 11 12 Performics Western Union US 2.5 2.5 1 12 13 Cavas Worldwide Edward Jones US 2.0 2.0 1 13 - R&R Partners Brand USA US 2.0 2.0 1 14 14 Crossmedia Airbus US, Moose Toys US Digital 1.3 1.3 2 15 15 Croud Dickies US, Boll & Branch US, Bubble.io US, Baker Hughes US 0.7 0.7 5 16 16 Carmichael Lynch USGA US 0.5 0.5 1 17 17 9thWonder Vari US 0.3 0.3 1 18 18 Wieden & Kennedy Calzedonia (media) US 0.2 0.2 1 19 19 Initiative Montenegro SPA US 0.2 0.2 1 20 20 Mindshare Plaza Premium Lounge Global ; top geo: US, UK, AU 0.0 0.0 1 2023 (Jan-Jun) 109.1 53 2022 (Jan-Jun) 131.9 68 YoY Comparison: -17.3% -22.1% 2023 Creative & Media (Jan-Jun) 366.4 244 2022 Creative & Media (Jan-Jun) 306.1 257 YoY Comparison: 19.7% -5.1%
US / Jun 2023
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