www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ June 2013
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Boehringer Knoll India, Bajaj Finserv India, Fitness First ANZ, La Prairie Hong Kong
50.67
La Cadiere China
49.55
2
McCann WorldGroup
Honda Motorcycles Japan Project, Kasikorn Bank Thailand, Indian Badminton League India
42.88
Ping An Bank China
41.52
3
3
DDB
Global Nutri Foods India, Unilever Singapore, Mahindra India, KMP Thailand
24.01
Tourism Australia Global
17.82
4
4
Leo Burnett
Pfizer Japan, LTB Thailand, Samsung Electronics Taiwan
15.97
Proton Malaysia
15.17
5
5
Y&R
Prince Alfred College Australia, Raine & Horne Australia, Tokyu Corpolation Japan
13.80
13.80
6
6
BBDO
Siam Piwat Thailand Project, Tourism Australia Global, Charoen Pokphand Food Thailand
11.58
11.28
7
7
TBWA
Nissan Infiniti, CP Intertrade Thailand, Santos Group Indonesia
12.31
365mc Holdings Korea Project
10.87
8
9
Saatchi & Saatchi
HSBC China, Huawei China, Thanachart Bank Thailand, Buick China
10.86
Experion India
10.56
9
8
JWT
China Auto Rental China, GSK HongKong, China Unicom China
9.70
Cargill India
9.19
10
11
Lowe
SGM Buick Regal China, Bel Vietnam, Department of Tourism India
10.46
11
10
Publicis
ChangAn Car China, Dangdang China, NT Tourism Australia
8.09
Peters Ice Cream Australia
7.69
12
12
Grey Group
6.46
SpiceJet India
5.88
13
13
BBH
6.60
STB Sinapore
3.44
14
14
Dentsu
5.77
China Unicom China
3.29
15
17
DraftFCB
2.93
Stella Travel New Zealand
1.56
16
15
Iris
adidas Regional
1.00
1.00
17
16
SapientNitro
Microsoft Store Launch China, McLaren P1 China
0.80
0.80
18
18
Havas Worldwide
Del Monte India
0.40
0.40
19=
20
M&C Saatchi
VicHealth Brand Identity Australia, V8 Supercar Australia, MX mobile Australia
0.85
19=
19
Wieden & Kennedy
21
21
Bates
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
Orang Tua Group Indonesia, Lenovo Mobile Singapore Project, Amway China Project Ikea Malaysia and Singapore, Clarks Global, Child Rights Organisation Project India Krung Thai Bank Thailand, Mandom India, Ministry of Trade and Industry Singapore, Mandom Malaysia Mengniu Dairy Group, Flight Centre New Zealand, Salvation Army New Zealand, Paper Plus New Zealand
Relaxa Indonesia, Kumar Properties India, General Insurance Council India
RECENT LOSSES
9.04
Dick Smith Australia
0.02
0.00
0.00
1.22
(2.79)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ June 2013
RANK THIS MONTH
RANK LAST MONTH
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1
ZenithOptimedia
2
2
Carat
3
4
OMD
4
3
MediaCom
5
5
6
AGENCY
RECENT WINS
Gac Fiat China, Changi Airport Group Singapore, Merck Regional, TOT Thailand
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
19.57
Unitech India
16.26
15.16
CAG Singapore
13.86
22.66
Sony Global
11.08
Sony Global, bookmytable.in India, 1Cover Insurance New Zealand, OPPO China
12.35
Mundipharma Regional
10.89
Havas Media
DYK China, LG Global, DBS Singapore, Mundipharma Regional
10.40
Yebhi.com India
9.45
7
Initiative
CPA Australia, The Athletes Foot Australia, Ariston China, Amazon Global
6.06
7
6
MEC
Nikon Taiwan, Mitsubishi Australia and Thailand, Maytag Taiwan
6.56
Cerebos Vietnam
5.29
8=
8
Vizeum
Pernod Ricard Australia, Charoenphan Intergroup Thailand, Tetra Pak Thailand, Burberry Regional
5.01
TTK Healthcare India
4.41
8=
10
Universal McCann
Hanall Korea, Pokerstars Taiwan, Toyo Tires Thailand
7.44
10=
11
Starcom MediaVest
General Electric Indonesia, Raffles Company Philippines, Muang Thai Insurance Thailand
6.43
Century Properties Group Philippines
4.05
10=
9
PHD
Amore Pacific Thailand, Hotels.com China, Norwegian Salmon Board China
4.53
Merck Philippines
4.03
12
12
Dentsu Media
KTB Thailand Project, Pall Korea Project, Korea Menarini Korea Project
4.12
TH Milk Vietnam
2.93
13
14
Mindshare
Amway Nutrilite China, Mondolez Japan, Dyson Global, Qoros China
12.91
LG Asia Pacific
2.50
14
13
Maxus
Unitech India, Pilani Soft Labs India, Seleco Seaweed Thailand
4.02
Enises China
1.71
Bright Dairy & Food China, Yili Industrial Group China, VipABC China, Century Properties Group Philippines China Telecom China, Devondale Vietnam, Nova Medical Centers India, Nimble Australia
5.81
4.35
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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