www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ June 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Prince Alfred College, Raine & Horne, Flight Centre Project
7.18
7.18
2
2
McCann WorldGroup
Federal Gov't Education Reform, Spotlight, Pioneer
4.39
4.39
3
3
DDB
Telstra Awards, Opera Australia, Sustagen Project
2.75
2.75
4
4
Ogilvy
Fitness First, Pandora, Department of Finance
2.69
2.69
5
5
Clemenger BBDO
Legacy, Tourism Australia
2.10
2.10
6
6
Lowe
Office of Road Safety
1.00
1.00
7
7
Leo Burnett
Peters Ice Cream, Symantec Project
0.94
0.94
8
8
Publicis
NT Tourism Project, Personalised Plates Queensland
1.05
9=
9
JWT
Michelle Bridges
0.30
0.30
9=
10
Grey Group
Bulla Dairy Foods
0.30
0.30
11
11=
Dentsu
0.06
0.06
12=
11=
SapientNitro
0.00
0.00
12=
11=
Saatchi & Saatchi
0.00
0.00
12=
11=
Iris
0.00
0.00
12=
11=
Havas Worldwide
0.00
0.00
12=
11=
The Monkeys
0.00
0.00
12=
11=
BMF
0.00
0.00
12=
11=
Host
0.00
0.00
12=
11=
DraftFCB
0.00
0.00
20
22
M&C Saatchi
VicHealth Brand Identity, V8 Supercar, MX Mobile Project
0.70
Dick Smith
(0.13)
21
20
TBWA
Tabcorp , HotelClub Project, GYG Project, Telstra Project
0.24
Pernod Ricard
(0.37)
22
21
Droga5
0.00
Telstra Awards
(0.75)
AGENCY
RECENT WINS
RECENT LOSSES
Peters Ice Cream
0.75
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ June 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
NSW Island Tourism, MoneyGram, Parmalat, Merck
3.24
3.24
2
3
Mitchells
MCC, Specsavers
2.49
2.47
3
2
MEC
Mitsubishi, Tiger Airways
2.39
2.39
4
4
Vizeum
Pernod Ricard, BMW, Soda Stream, Burberry
1.71
1.71
5
10
Havas Media
NSW Transport, LG Global
1.60
1.60
6
8
Initiative
Zoetis, The Athlete's Foot, CPA
1.45
1.45
7
5
Carat
Tourism California, Oodles, Danone and Murray Goulburn, Marriner Theatre
1.31
1.31
8
6
MediaCom
9
7
IKON
10
9
11
AGENCY
RECENT WINS
RECENT LOSSES
1.85
MyBudget Digital
1.08
Clinique, Estee Lauder, Bing Lee
1.05
iNova
0.90
PHD
Hotels.com, Menarini, Bentley Motors
0.88
0.68
11
Maxus
Dibella Coffee Digital Project
0.01
0.01
12
12
Universal McCann
H&M, Speedlink Services
0.22
Burberry
(0.03)
13
13
OMD
Nimble Loans Finance, Queensland Institute of Business and Technology Project, Top Deck
0.38
The Athlete's Foot
(0.36)
14
15
Starcom MediaVest
Europcar Digital
0.20
Top Deck
(0.53)
15
14
Mindshare
0.00
LG Global
(0.70)
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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