www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ June 2013
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Wandoujia, China Fortune Land Development, BeDook
89.37
2
3
Saatchi & Saatchi
Huawei Global Design, HSBC Premier, Cadbury
64.64
64.64
3
2
McCann WorldGroup
SABIC, China Telecom, Mabelle
65.65
63.76
4
4
Publicis
ChangAn Car， 21-Super-Vita， Dangdang
35.39
35.39
5
5
JWT
China Auto Rental, China Unicom, STB
28.35
28.35
6
12
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
18.90
18.90
7
11
DDB
Meizu, Tsing Tao, Oris, Shanshui Beer, Oris
16.85
8
6
BBH
Clarks Global, Qoros Global
17.64
16.61
9
7
Grey Group
Amway Project, Johnson & Johnsons Project, MengNiu The X Factor Project
14.58
14.58
10
8
Leo Burnett
Vasto, Funglian Project, BMW Greater China
25.77
25.77
11
9
Y&R
Ping An Bank, Huawei, Guiyang IFC
14.33
14.33
12
13
SapientNitro
Microsoft Store Launch, McLaren P1
5.04
5.04
13
20
DraftFCB
Mengniu Dairy Group, CITIC Bank Credit Card, JunLeBao
8.25
14
14
TBWA
Nissan Infiniti, Bosch
0.95
0.95
15
10
BBDO
Tourism Australia, Corneliani Project
0.47
0.47
16=
15=
Wieden & Kennedy
0.00
0.00
16=
15=
M&C Saatchi
0.00
0.00
16=
15=
WE
0.00
0.00
16=
15=
Iris
0.00
0.00
16=
15=
Havas Worldwide
0.00
0.00
21
21
Dentsu
1.26
(11.34)
22
22
Bates
AGENCY
RECENT WINS
Yili Products Digital
0.00
RECENT LOSSES
La Cadiere China
Tourism Australia
Sanofi
Buick
87.08
16.85
2.87
(25.20)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ June 2013
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
China Telecom, Agile Real Estate， Guangdong Development Bank
96.23
Amway Nutrilite
80.48
2
3
Carat
Bright Dairy & Food, Champion Tiles, Yili Industrial Group, VipABC
48.52
Perfetti Van Melle
42.22
3
2
ZenithOptimedia
GAC FIAT, Merck, China Mobile, Belle Shoes, Hainan Airlines
50.32
LKK
40.24
4
14
Mindshare
Royal Pet Food, Qoros, Jindong, Amway Nutrilite
34.34
LG Global
16.07
5
9
Havas Media
DYK, Lion Systema Project, Dupont Project, Studyadelaide Project
10.49
10.49
6
4
MediaCom
Sony Asia Pacific, Fonterra, Pazzo Project
10.24
10.24
7
5
PHD
Norwegian Salmon Board
9.61
9.61
8
6
Vizeum
SAIC Datong, Munchy's, Jinluo Group
4.73
4.73
9
7
Universal McCann
Haier, Florentia Village
6.93
10=
8
Starcom MediaVest
Garuda Indonesia Global, Liby Search Project
1.58
1.34
10=
11
Initiative
Ariston, CITIC Special Steel, Bose
1.29
1.29
12
10
MEC
0.95
0.95
13
12
Dentsu Media
0.00
0.00
14
13
Maxus
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Burberry
Uni-President
2.21
(10.77)
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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